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Added on 06/21/08
Product Description How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, youll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical...
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Product Description How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, youll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool. From the Back Cover OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line: * Identify mission critical parts of your website and their true economic value * Define important visitor... See less 
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