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Added on 07/21/08
Psychologists who help companies reach children don't agree. Take Whiton S. Paine, PhD, an assistant professor of business studies at Richard Stockton College in Pomona, N.J. As principal of a Philadelphia consulting firm called Kid2Kid, Paine helps...
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Psychologists who help companies reach children don't agree. Take Whiton S. Paine, PhD, an assistant professor of business studies at Richard Stockton College in Pomona, N.J. As principal of a Philadelphia consulting firm called Kid2Kid, Paine helps Fortune 500 companies market to children. Paine has no problem with launching a dialogue about psychologists' ethical responsibilities or creating standards similar to ones used in Canada and Europe to protect children from commercial exploitation. Such activities will actually help his business, he says, by giving him leverage when clients want to do something that would inadvertently harm children. What Paine does have a problem with is driving psychologists out of the business. "If you remove ethical psychologists from the decision-making process in an ad's creation, who's left?" he asks. "People who have a lot less sensitivity to the unique vulnerabilities of children." Others who have read the proposal point out that psychological... See less
Highlights:
Ever since he first started practicing, Berkeley, Calif., psychologist Allen D. Kanner, PhD, has been asking his younger clients what they wanted to do when they grew up. The answer used to be "nurse," "astronaut" or some other occupation with intrinsic appeal. Today the answer is more...