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Added on 02/18/09
Years ago, when Nichole Kidman’s Channel No.5 TV commercial launched, I talked with a friend that I didn’t like the blockbuster advertisement version. I prefer one of the old version, I call it “Little Red Riding Hood” version. A girl in red dress...
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Years ago, when Nichole Kidman’s Channel No.5 TV commercial launched, I talked with a friend that I didn’t like the blockbuster advertisement version. I prefer one of the old version, I call it “Little Red Riding Hood” version. A girl in red dress sprays some No.5, putting on a red hoodie shawl, taking a lovlely prickle, opens the door to the glamorous night of Paris. A detail in this version is a wolf follows her when she at the door, the girl stops it by a simple gesture; the wolf becomes as good as a big dog at once. For me, it is the essence of rebirth of Chanel: combining sassy, naughty girl and powerful, sexy woman in smart and artistic ways. It is the successful secret of Prada as well. It is understandable that Chanel’s clothes are too expensive for sales growth, they need rediscover the targeted group for their major profit income, more Hollywood, more broader consumer groups. Combining sassy, naughty girl and powerful, sexy woman in smart and artistic ways is one of the... See less 
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