Yesterday marked the launch of Forever21’s beauty line,
Love & Beauty, making F21 the first fashion retailer of its kind in the US to come out with its own line of cosmetics (Zara and H&M have their own beauty lines—but alas they are not yet offered in the States).
Love & Beauty is obviously geared to a younger demographic (in step with Forever21’s fashion), but succeeds in giving all of us a cheaper alternative to playful makeup (reminding us that makeup is fun, after all!). See
the entire line here, including glittery eyeliners, metallic eye shadow duos, and more—most of which costs less than $5!
What do you think of Forever21’s new beauty collection?