One word: Versatility.

I never thought the day would come when I'd actually grow to be fond of American Apparel.  I remember when they first opened up, they were rather non-descript.  Basically what you could call the slightly eccentric, overpriced little cousin of Hanes.  Then I guess this little cousin hit puberty or something, because all of a sudden it became so insanely fashionable--a great place to pick up unique basics.  Unique basics?!  They're basic, and yet they're unique?  How freaking awesome is that?

What's even better is that they design their pieces to encourage their buyers to wear them in crazy, creative ways.  You think this is a scarf? How about a top instead, with a nice twist detail.  Dress? More like tube top or a mini skirt, if you so desire.

I wish I could upload all the pictures I have from AA to show you guys exactly what I mean, but...I don't know how to.  So these three will have to suffice.  They're really not the best examples of the outfits that you can create, but you can see the progression of changes the outfit goes through, so that's why I picked them.  Now, this is without accessorizing.  So imagine how different these outfits could look with different styles of jewelery, shoes, jackets, etc. 

Dress, tank, and shorts of course are all from AA.

(P.S. Try the melange skirt as a top.  It's so hot.)