US beverage container demand is forecast to exceed 235 billion units in 2010. Best prospects are anticipated in bottled water, sports beverages and smaller ready-todrink beverage segments such as energy drinks, soymilk, and flavored and enhanced...
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US beverage container demand is forecast to exceed 235 billion units in 2010. Best prospects are anticipated in bottled water, sports beverages and smaller ready-todrink beverage segments such as energy drinks, soymilk, and flavored and enhanced waters. While overall growth will be limited by shifts in beverage preferences, packaging demand will benefit from rising demand for smaller containers for soft drinks and milk, and increased use of novel or innovative containers for beer and wine. Carbonated soft drinks will remain the largest single market for beverage containers, with a share of nearly 40 percent in unit terms in 2010. Beer will remain the second largest market, accounting for nearly one-fourth of total unit demand. By 2010, bottled water will overtake fruit beverages in unit terms, becoming the third-largest drink container market. Flavored and enhanced waters are expected to post robust advances, paced by a flurry of new product introductions and general consumer interest... See less 
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