I should admit my bias up front. There are those who like little short books that make one point and make it over and...
(07/31/07) I should admit my bias up front. There are those who like little short books that make one point and make it over and over. There are many popular books in our field that are like that, filled with stories that all basically make the same point and are just a couple of hundred pages long. They are heavy on fun reading and pithy quotes, and light on meat. If my company doesn't buy them for me, I usually like to borrow these, read the first chapter and last chapter and skim the rest. The Persona Lifecycle is the other kind of book. It is a book that is large because it is packed with information and ideas. It is big, because the topic is big. It is organized in a way that lets you take it down from the shelf and just read the bits that are relevant to the problem you have at the time. Are you trying to figure out how to get started? Are you trying to figure out how to engage your organization in the effort, and in user-centered design through the use of personas? Are you trying to figure...See less
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Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me...
(01/14/07) Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples. The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites. Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and...See less
For all the buzz about trendy IT techniques, data processing is still at the core of our systems, especially now that...
(01/14/07) For all the buzz about trendy IT techniques, data processing is still at the core of our systems, especially now that enterprises all over the world are confronted with exploding volumes of data. Database performance has become a major headache, and most IT departments believe that developers should provide simple SQL code to solve immediate problems and let DBAs tune any "bad SQL" later. In The Art of SQL, author and SQL expert Stephane Faroult argues that this "safe approach" only leads to disaster. His insightful book, named after Art of War by Sun Tzu, contends that writing quick inefficient code is sweeping the dirt under the rug. SQL code may run for 5 to 10 years, surviving several major releases of the database management system and on several generations of hardware. The code must be fast and sound from the start, and that requires a firm understanding of SQL and relational theory. The Art of SQL offers best practices that teach experienced SQL users to focus on...See less
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for...
(01/14/07) What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz....See less
Using examples drawn from businesses of all types and sizes, Simple Truth explains the straightforward techniques that...
(01/14/07) Using examples drawn from businesses of all types and sizes, Simple Truth explains the straightforward techniques that can lead to lasting success-and profits.See less
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