Prelude to Standard Home While some business owners sell a product to simply make a living, with little or no emotional attachment or deep interest in what they are selling and how they sell their product, I knew somehow my creative business life had...
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Prelude to Standard Home While some business owners sell a product to simply make a living, with little or no emotional attachment or deep interest in what they are selling and how they sell their product, I knew somehow my creative business life had to be different than that to have staying power. The clincher for me was not only the hunt for the beautiful old piece of furniture (which is a big one), but the constant learning curve up-swings, the desire to dig deeper for more information, both regarding small business management, as well as design research, and finally, genuinely, understanding the rich historical context in regards to the furniture I sell. I knew if I sold new furniture, contemporary reproductions, and things you can buy at Target, Urban Outfitters, and IKEA, Standard Home would not gather the interest and customers it has and continues to attract. Thus, my commitment to oldies but goodies prevails. As the excess of new fangled furniture and doo-dads (some well... See less 
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