We are a "For-Benefit" online commerce site based in Boulder, Colorado. We sell the finest ecologically and socially responsible products available and donate a minimum of 10% of every purchase to the exceptional non-profit organizations listed on our website.

We believe that Giving really is the New Getting, and we're here to break new ground to prove it. Our Goal? To transform commerce into a philanthropic enterprise.

How do you know it's "green"? We believe in corporate transparency, so our online marketplace offers detailed educational information on every company on our site. This information highlights how each company is taking responsibility both ecologically and socially.

Also unique to our model is the opportunity for each customer to choose which non-profit organization receives at least 10% of their purchase. Every time you Get, you Give too. We let our customers decide where their money goes from our ever-expanding list of non-profit organizations.

What we are not here to do is to promote guilt-free over-consumption - after all, the greenest purchase you can make is none at all. Rather, we provide customers with responsible options when they need to purchase something.