The story behind edge of urge -
jessie williams knit a collar for her friend. pretty soon, all of her friends were asking for one.
smart girl that she is, making all of these collars, she thought, "maybe others would like what I make as well... "
six years later we have edge of urge.
what started as only jessie williams designs soon became a venue for other local desingers to sell their wares.
soon after, what started as a booth became a storefront in historic downtown Wilmington, NC as well as an online boutique.
jessie williams still holds strong to the belief that...
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The story behind edge of urge -
jessie williams knit a collar for her friend. pretty soon, all of her friends were asking for one.
smart girl that she is, making all of these collars, she thought, "maybe others would like what I make as well... "
six years later we have edge of urge.
what started as only jessie williams designs soon became a venue for other local desingers to sell their wares.
soon after, what started as a booth became a storefront in historic downtown Wilmington, NC as well as an online boutique.
jessie williams still holds strong to the belief that independant artisans should have the chance
to sell their goods to the public. being the free spirited, independant mind she is,
the focus of edge of urge is to cater to you, someone who is
motivated by personal style and sees fashion as an outlet of self-expression. edge of urge showcases
many local designers as well as other unique designers from around the world.
today, edge of urge has grown into two businesses, both of which are offered online.
what started it all, jessie williams designs (still going strong),
offering a variety of handmade pieces and one-of-a-kind custom designs.
as well as, edge of urge the boutique, a place where you can come to find independent designers,
up and coming new names, and other more established brands we all know and love, or will learn to love once you know them.
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