Added on 06/18/08
The ultimate objective of any website is to adhere to the principle of ABC (Always be converting). And this requires a well developed Online Marketing Plan with adequately allocated budget, and a geo targeted strategy. However, a well developed...
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The ultimate objective of any website is to adhere to the principle of ABC (Always be converting). And this requires a well developed Online Marketing Plan with adequately allocated budget, and a geo targeted strategy. However, a well developed marketing plan needs to be continually monitored and the results measured, to ascertain if the plan is really working. Measuring the performance of website marketing helps to identify where the campaign is falling short, and to rectify problems associated with those shortcomings. Benefits of the Analysis Online Marketing is all about conversions. Tracking a campaign's effectiveness is only a small part of the analysis. Care should be taken to measure, how the campaign affects the number of people who reach a defined goal on the website: goal conversion. An analysis helps to track the conversion value and conversion rate of the Online Marketing efforts, and helps identify which efforts are performing best and also helps you weed out... See less