See this at: 800ceoread.com| Added on 03/14/07

Flower Confidential Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers This excerpt is taken from Flower Confidential: The Good, The Bad, and the Beautiful in the Business of Flowers by Amy Stewart. Flower... See more

Flower Confidential Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers This excerpt is taken from Flower Confidential: The Good, The Bad, and the Beautiful in the Business of Flowers by Amy Stewart. Flower Confidential takes us inside the flower trade and reveals what has been gained (and (Today, 03:02 PM) more... Last year's tallies brought to you by Feltron Have you heard of Nicholas Feltron? He lives in NYC. He's 29 years old. Has a cat named King. Runs the company Megafone. And when the weather calls for it, wears a sweater. He's a graphic designer who records each detail of his life down to the number of book pages (Today, 09:56 AM) more... See less

See this at: fastcompany.com| Added on 11/07/06

He woke up in a pool of sweat, with bruises on his arms, his ankle badly swollen. He'd had another terrifying blackout, the kind he'd been experiencing ever since he began beta-testing Sega's soon-to-be-released ESPN NFL Football 2K4 video game. Now... See more

He woke up in a pool of sweat, with bruises on his arms, his ankle badly swollen. He'd had another terrifying blackout, the kind he'd been experiencing ever since he began beta-testing Sega's soon-to-be-released ESPN NFL Football 2K4 video game. Now his neighbor was banging on his front door: "My wife's been crying all night! Why don't you try a move like that with me, tough guy?" One more innocent victim. No doubt he'd attacked her, too, like an animal going in for the kill. Beta-7, as the twentysomething man came to be known, could find no explanation for his horrifying behavior, unless the Sega game was somehow torquing his brain. And so Beta-7 began his desperate attempt to prevent the game's release and expose the company's conspiracy and lies. As he searched for a reason for his sudden violent surges--his compulsion to tackle perfect strangers--he found himself tracing a labyrinthine trail of evidence. He hacked into a Web site that contained medical records of twisted... See less

Highlights: As it happens, Hale and Monello know about entertainment and audience building. They got their initiation with none other than The Blair Witch Project, the lost-in-the-woods horror flick that they, along with three other partners, made for $22,000 and parlayed into a $248 million take at...

See this at: blog.marketingprofs....| Added on 05/18/06

I received an RFP from a company that ought to know better that wanted to know how much I'd charge to get their site 500 one-way Pagerank 2 or better links. Another company wanted to know how long it would take me to seed 1,000 blogs with a link to... See more

I received an RFP from a company that ought to know better that wanted to know how much I'd charge to get their site 500 one-way Pagerank 2 or better links. Another company wanted to know how long it would take me to seed 1,000 blogs with a link to their site in the blog comment field.... See less

See this at: beyondmadisonavenue....| Added on 05/18/06

BMA is your source for all things advertising (and then some). Industry gurus give daily insight and tips into the exciting and constantly changing world of the communication industry. News, gossip and everything in between, welcome to Beyond Madison... See more

BMA is your source for all things advertising (and then some). Industry gurus give daily insight and tips into the exciting and constantly changing world of the communication industry. News, gossip and everything in between, welcome to Beyond Madison Avenue. See less

See this at: federatedmedia.net| Added on 04/15/06

Duct Tape Marketing is a team of 9 authors -- each an expert in a specific aspect of business marketing, such as PR, internet marketing and selling to large organizations -- headed by author and business coach John Jantsch. The Duct Tape Marketing... See more

Duct Tape Marketing is a team of 9 authors -- each an expert in a specific aspect of business marketing, such as PR, internet marketing and selling to large organizations -- headed by author and business coach John Jantsch. The Duct Tape Marketing Blog was chosen as a Forbes Magazine "favorite for small business" and was twice named "Best Small Business Marketing Blog" by the readers of Marketing Sherpa. See less

See this at: federatedmedia.net| Added on 04/15/06

But that's not all we do. At FM, we believe great voices attract great audiences. We're in the business of supporting those voices, by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do... See more

But that's not all we do. At FM, we believe great voices attract great audiences. We're in the business of supporting those voices, by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In doing so, we are creating federations of respected voices which prosper on their own terms. Learn more » See less

See this at: adweek.blogs.com| Added on 03/06/06

Citibank’s long-running “Live richly” ad campaign is all warm and fuzzy and mushy, and basically says money doesn’t matter all that much, compared with love and happiness and all that crap. Well, it starts to matter a whole lot more when you can’t... See more

Citibank’s long-running “Live richly” ad campaign is all warm and fuzzy and mushy, and basically says money doesn’t matter all that much, compared with love and happiness and all that crap. Well, it starts to matter a whole lot more when you can’t get any of it out of the damn ATM. According to Boing Boing, some sort of major fraud crisis has locked many U.S. Citibank customers out of their accounts. (It seems to be affecting customers traveling in Canada, Russia and the U.K.) Consumerist is following the story too, and is none too impressed with the bank’s response to the situation. We thought we’d add our own thoughtful and measured criticism, in the form of the imaginary Citibank ad here, courtesy of Photoshop. Really, though, this ad campaign was asking for it. UPDATE: The ever-wily Consumerist has gotten some more dirt by calling Citibank and posing as a concerned customer. UPDATE NO. 2: To clear up any confusion, this is a fake ad. I made it myself in Photoshop. The Citibank font... See less

See this at: inc.com| Added on 10/01/05

The team started off by breaking Mod-Pac's target market into seven submarkets, including event planners, ad agencies, and not-for-profit organizations. Each of these submarkets was further broken down according to who influenced the key purchase in... See more

The team started off by breaking Mod-Pac's target market into seven submarkets, including event planners, ad agencies, and not-for-profit organizations. Each of these submarkets was further broken down according to who influenced the key purchase in each category -- in some cases a secretary can have as much influence on a buying decision as a CEO, but the two need very different sorts of pitches. In the past, for example, ClearGauge has gone after doctors' spouses to sell medical supplies and lawyers to sell commercial financial services. ClearGauge then enlisted online surveys and focus groups to uncover the hot buttons for each type of purchase influencer in each submarket. Some decision makers valued sophistication in their printing company, while others placed more emphasis on creativity, and still others on low cost. Different ads were then cooked up for the different targets, so that, for example, a creative director at an ad agency was targeted with a pitch that featured a... See less

Highlights: The ability to measure the impact of an ad simply by counting how many people click on it, and to link advertisements to search-engine results, in large part drove Internet advertising to $9.6 billion in 2004, a 33% jump from 2003, according to Interactive Advertising Bureau reports.