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- All of our clients are regarded as long term colleagues. Our knowledge base is available easily and quickly for as long as each client wants it to be. This means that you can be sure to get the best advice. The web is always developing, and we like to think we know how!
  
  Posted by isulucouk at 7:12 PM on 12/8/09
Isulu Clients

Our customer base speaks for itself, and we are always happy to take on a challenge! All of our clients are regarded as...
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(12/08/09) Our customer base speaks for itself, and we are always happy to take on a challenge! All of our clients are regarded as long term colleagues. Our knowledge base is available easily and quickly for as long as each client wants it to be. This means that you can be sure to get the best advice. The web is always developing, and we like to think we know how!See less

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- We have learned how to optimise phrases for search engines, just like everyone else in this field. Our advantage, is that we are continually doing it for ourselves too, with our own retail site EshopOne, trading since Feb 2000. That makes us keen to stay ahead. The search engines change their algorithms, listing etc on a monthly basis at times, and it is important to know what is happening.
  
  Posted by isulucouk at 7:22 PM on 12/7/09
Why Come to Isulu?

We have learned how to optimise phrases for search engines, just like everyone else in this field. Our advantage, is...
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(12/07/09) We have learned how to optimise phrases for search engines, just like everyone else in this field. Our advantage, is that we are continually doing it for ourselves too, with our own retail site EshopOne, trading since Feb 2000. That makes us keen to stay ahead. The search engines change their algorithms, listing etc on a monthly basis at times, and it is important to know what is happening. Also, we are "Internet Marketeers", not just Search Engine Specialists. This means that we can advise you in how to make the most of your customers. You will see from the table on the left,which shows what we do,there is more to Search Engine Marketing than just getting listed, and staying listed. As I said, anyone can learn to optimise, but we can put it into a package that you can be sure will bring you customers! Finally, we have developed some tools that give us the ability to target key phrases to bring in customers, tools developed "in house", meaning we can market like no-one else!See less

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- We are so confident in our ability to get you in the top 10, we will agree to be paid only by results. This is our guaranteed website promotion, because if it does not work, you do not pay! We do ask you to pay for any listing costs, and I am sure that you will agree that is reasonable.
  
  Posted by isulucouk at 7:29 PM on 11/9/09
Search Engineering Specialists

Very often our clients have recently spent a lot of money for a very stylish looking website which they think is...
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(11/09/09) Very often our clients have recently spent a lot of money for a very stylish looking website which they think is perfect. Then they are told by their designers that all that they need now, is to pay them for marketing. The result is the website fails: However, we can help: We are so confident in our ability to get you in the top 10, we will agree to be paid only by results. This is our guaranteed website promotion, because if it does not work, you do not pay! We do ask you to pay for any listing costs, and I am sure that you will agree that that is reasonable. Also, if there is any work required to work out which key phrases to target, we ask you to pay for this too. It is after all, an excellent investment. But talk to us, every site is different. We do not advocate the use of cloaking, or any other fancy technical tricks. This is because they work well to begin with, and then a competitor complains to the search engine. You are likely to then get banned. Like any successful company...See less

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- Are you looking for someone to oversee all of your corporate website promotion, or just a part of it? We act as consultants to "Blue Chip" companies, and they have chosen Isulu because of our close ties to EshopOne, our successful, growing retail outlet.
  
  Posted by isulucouk at 7:52 PM on 11/8/09
Corporate Website Promotion

Very often our potential clients have recently spent a lot of money for a very stylish looking website which they think...
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(11/08/09) Very often our potential clients have recently spent a lot of money for a very stylish looking website which they think is perfect. Unfortunately, these types of sites are usually not created with corporate webdsite promotion in mind. However, we can help: Are you looking for someone to oversee all of your corporate website promotion, or just a part of it? We act as consultants to "Blue Chip" companies, and they have chosen Isulu because of our close ties to EshopOne, our successful, growing retail outlet. Because of this, we believe that we are at the fore-front of Internet Marketing, and as a new economy company, can offer excellent value for money. (We keep our overheads low). We do not advocate the use of cloaking, or any other fancy technical tricks. This is because they do not work very well now. Like any successful company we use methods that have proven to work for us in the past. That is, creating keyword rich, professionally written marketing copy that naturally uses the...See less

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- Search Engineering is one of the cheapest of all internet advertising costs. Pricing can start at as little as £500, and £50 per month, with some advice on how to build your page rank. For a complete service, it will cost between £3,000 and £5,000, depending on your business.
  
  Posted by isulucouk at 10:44 PM on 10/8/09
Search Engineering Specialists

Internet Advertising Costs- please call 01335 361287 for an individual quote. | Most web sites have cost £ 000's to...
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(10/08/09) Internet Advertising Costs- please call 01335 361287 for an individual quote. | Most web sites have cost £ 000's to build. In comparison, bringing your site into the High Street from the Outer Hebrides can be much more affordable. Search Engineering is one of the cheapest of all internet advertising costs. Pricing can start at as little as £500, and £50 per month, with some advice on how to build your page rank. For a complete service, it will cost between £3,000 and £5,000, depending on your business. We do offer a Guaranteed service, where you pay only for a top 10 ranking, on selected search engines. This is a very popular format, as with our key phrase service, you can estimate the level of traffic you might expect. We do not include in this the cost of business express submission costs, that are changing monthly. Currently they are £300 for Yahoo, and Looksmart, depending on your business. If you want rapid results, we recommend the Inktomi inclusion at £30 per page/ Key phrase/...See less

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- So you like it at the top! It can take up to 6 months for the search engines to fully list your site. In that time, you can have pages dropped off their databases, and you need to be sure that you keep your position. That is why every month, we check to see if you are listed, and if not, we resubmit your page. Some of this is automated, but some is manual as Google for one do not like automated queries.
  
  Posted by isulucouk at 10:55 PM on 10/7/09
Search Engineering Specialists

Monthly monitor and submission | So you like it at the top! It can take up to 6 months for the search engines to fully...
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(10/07/09) Monthly monitor and submission | So you like it at the top! It can take up to 6 months for the search engines to fully list your site. In that time, you can have pages dropped off their databases, and you need to be sure that you keep your position. That is why every month, we check to see if you are listed, and if not, we resubmit your page. Some of this is automated, but some is manual as Google for one do not like automated queries. After 12 months, most clients are well placed,and there is no need to keep resubmitting. We then have a monitoring brief, to make sure the positions are maintained. This means that we can make recommendations on how to get better results. The web is always changing, and you need us to keep ahead in this area.See less

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- If you are a UK site, after UK visitors, we will ensure that you are listed in UK sites. Many people offer submission services, but will submit to the US versions of these Search Engines. This means that by optimising and submitting to UK engines, we will get you UK customers. Of course, we can also get you good listings in the others, even Hong Kong engines, but you have the choice!
  
  Posted by isulucouk at 10:24 PM on 9/8/09
Search Engineering Specialists

There are not 1000's of search engines on the web, but a few hundred. So we select which engines and Directories that...
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(09/08/09) There are not 1000's of search engines on the web, but a few hundred. So we select which engines and Directories that are relevent to you, and submit to those. On the left you will see some of the more important UK Listings. If you are a UK site, after UK visitors, we will ensure that you are listed in UK sites. Many people offer submission services, but will submit to the US versions of these Search Engines. This means that by optimising and submitting to UK engines, we will get you UK customers. Of course, we can also get you good listings in the others, even Hong Kong engines, but you have the choice! Directories have their own rules for submitting, and to get the most out of a listing, you need to understand how they work. As we have achieved many listings in Directories, we know what is the best way to get the most out of them for you. Would you like to pay by visitor? We can organise that for you too. We do this very sucessfully for EshopOne as well as several clients.See less

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- Search Engines have developed a value they call PageRank or link popularity. This relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
  
  Posted by isulucouk at 9:54 PM on 9/7/09
Search Engineering Specialists

Recommend a linking structure | Search Engines have developed a value they call PageRank or link popularity. This relies...
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(09/07/09) Recommend a linking structure | Search Engines have developed a value they call PageRank or link popularity. This relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. But, they look at more than the sheer volume of links a page receives; they also analyzes the page that casts the "vote" (or link). "Votes" cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." So Popular sites get Listed First? Exactly. Isulu make the most of this by recommending a linking structure, that will select sites of value to link to, and get links from. This means that your sites "PageRank" will improve, and bring you higher up the listings. We usually start by finding 40 sites that will link to you, and do not ask for a reciprocal link.See less

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- Search engines' algorithms weigh various factors, such as a page's design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.
  
  Posted by isulucouk at 10:15 PM on 8/6/09
Search Engineering Specialists

There are not 1000's of search engines on the web, but a few hundred. So we select which engines and Directories that...
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(08/06/09) There are not 1000's of search engines on the web, but a few hundred. So we select which engines and Directories that are relevent to you, and submit to those. On the left you will see some of the more important UK Listings. If you are a UK site, after UK visitors, we will ensure that you are listed in UK sites. Many people offer submission services, but will submit to the US versions of these Search Engines. This means that by optimising and submitting to UK engines, we will get you UK customers. Of course, we can also get you good listings in the others, even Hong Kong engines, but you have the choice! Directories have their own rules for submitting, and to get the most out of a listing, you need to understand how they work. As we have achieved many listings in Directories, we know what is the best way to get the most out of them for you. Would you like to pay by visitor? We can organise that for you too. We do this very sucessfully for EshopOne as well as several clients.See less

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- We can do a very thorough analysis for you, of all the phrases that are searched on. People come to us saying, we want to be found on "my favourite keyword". Sometimes it is appropriate, but other times, we will say, how about "this better one", it has more people searching for it, and it is exactly what you sell.
  
  Posted by isulucouk at 10:25 PM on 8/5/09
Search Engineering Specialists

"Target the wrong keywords and all your efforts will be in vain." We can do a very thorough analysis for you, of all the...
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(08/05/09) "Target the wrong keywords and all your efforts will be in vain." We can do a very thorough analysis for you, of all the phrases that are searched on. People come to us saying, we want to be found on "my favourite keyword". Sometimes it is appropriate, but other times, we will say, how about "this better one", it has more people searching for it, and it is exactly what you sell. This way we can maximise the number of "hot prospects" we can bring to your site. By "hot prospect" we mean someone who wants to buy, sign-up, donate, or whatever you want them to do. There is no point in a number 1, for something no-one types into the engines! On top of that, we can tell you the level of competition there is for that phrase. This means that we can help you find phrases for which there is less competition, to get you more number 1's and so give you more "Hot Prospects".See less

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- Very often our potential clients have recently spent a lot of money for a very stylish looking website which they think is perfect. Unfortunately, these types of sites are usually not created with search engines in mind. This is one reason why we are sure to tell people that in nearly every case, we will need to change the visible text on their main front page so that it better utilizes the keyword phrases they want to rank high under.
  
  Posted by isulucouk at 10:09 PM on 7/14/09
Search Engineering Specialists

Very often our potential clients have recently spent a lot of money for a very stylish looking website which they think...
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(07/14/09) Very often our potential clients have recently spent a lot of money for a very stylish looking website which they think is perfect. Unfortunately, these types of sites are usually not created with search engines in mind. This is one reason why we are sure to tell people that in nearly every case, we will need to change the visible text on their main front page so that it better utilizes the keyword phrases they want to rank high under. "What?" they often ask. "Can't you just change the meta tags?" "What if we make the new text invisible?" "Aren't there ways to do all this in the background somehow?""Isn't there any other way?" There are other ways, but like any successful company we use methods that have proven to work for us in the past. That is, creating keyword rich, professionally written marketing copy that naturally uses the keyword phrases the site wants to rank high for, which means that your customers will know they have come to the right place. Think about this for a moment...See less

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- Isulu.co.uk, the Search Engineering Specalists, is the sister company of EshopOne.co.uk, and instead of talking about Internet Marketing, we do it!
  
  Posted by isulucouk at 12:13 AM on 5/16/09
The Story Behind Isulu - EshopOne

Isulu's Search Engine Optimisation (SEO) skills have been honed on our own www.EshopOne.com which has been trading since...
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(05/16/09) Isulu's Search Engine Optimisation (SEO) skills have been honed on our own www.EshopOne.com which has been trading since Feb 2000. So we can do more than talk about internet marketing as we are doing it for real too. All traffic is not created equal. The goal with search engine optimization is to match the searcher with the best site for his or her needs. Anything less is not productive for everyone involved. So at EshopOne we measure the "conversion rates." This is the number of sales to unique visitors. We have discovered that it varies depending on the products, and where the visitors come from. This means that with our experience, we can help you firstly find good key phrases, and then analyse your logs to get the most out of service. As you can see, we are more than search engineers! | Internet advertising costs | corporate website promotion | guaranteed website promotion | Our Links | (C)opyright Isulu.co.uk. All rights reserved.See less

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- Isulu.co.uk, the Search Engineering Specalists, is the sister company of EshopOne.co.uk, and instead of talking about Internet Marketing, we do it!
  
  Posted by isulucouk at 4:12 AM on 3/15/09
Search Engineering Specialists

46% of Internet users find new web sites via search engines. Word of mouth (20%) and random searching (20%) are the next...
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(03/15/09) 46% of Internet users find new web sites via search engines. Word of mouth (20%) and random searching (20%) are the next most popular methods. At Isulu our aim is successfully creating maximum traffic and financial throughput for your website investment. We DON'T design sites but we DO work very closely with site designers to make sure your site is always running at its best. As professional search engine promoters we regularly encounter sites that look absolutely fantastic, yet they receive little or no traffic. Have you had Search Engine Optimisation work before, and been burnt by poor results? Try our "guaranteed" Service. Beware Easy Options! It has been popular to build traffic using doorway pages, one for each search engine. These no longer work well with competitive keywords, and many sites are now being banned for using them. We have never used these methods, but we do keep upto date on search engine developments. Choose your Phrases Carefully. What phrases should you be found...See less

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