See this at: beanstalk-inc.com| Added on 02/23/07

This article is part two of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN. In this article we will cover optimizing your... See more

This article is part two of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN. In this article we will cover optimizing your website for Yahoo! Yahoo! is the second biggest of the three major engines and includes an enormous network of websites. The algorithm is based on that of Inktomi which Yahoo! purchased back in 2002 as part of their plan to stop serving Google results to search queries. The algorithm itself can pose a problem for some SEO's as we optimize client website to rank highly on multiple search engines due to the way that it deffers from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details. The Factors To optimize and rank highly on Yahoo!, as with any of the major engines, specific areas need to be addressed. On Yahoo! the major areas are as follows: * Keyword density * Site structure *... See less

See this at: webconfs.com| Added on 12/29/06

Duplicate Content has become a huge topic of discussion lately, thanks to the new filters that search engines have implemented. This article will help you understand why you might be caught in the filter, and ways to avoid it. We'll also show you how... See more

Duplicate Content has become a huge topic of discussion lately, thanks to the new filters that search engines have implemented. This article will help you understand why you might be caught in the filter, and ways to avoid it. We'll also show you how you can determine if your pages have duplicate content, and what to do to fix it. Search engine spam is any deceitful attempts to deliberately trick the search engine into returning inappropriate, redundant, or poor-quality search results. Many times this behavior is seen in pages that are exact replicas of other pages which are created to receive better results in the search engine. Many people assume that creating multiple or similar copies of the same page will either increase their chances of getting listed in search engines or help them get multiple listings, due to the presence of more keywords. In order to make a search more relevant to a user, search engines use a filter that removes the duplicate content pages from the search... See less

Highlights: Similar Page checker | Search Engine Spider Simulator | Backlink Anchor Text Analysis | Backlink Builder | Backlink Summary NEW | Keyword Density Cloud | Search Engine Friendly Redirect Check | Kontera Ads Preview NEW | Link Price Calculator | Reciprocal Link Checker | Check Yahoo WebRank...

See this at: clickz.com| Added on 11/20/06

By Shari Thurow | November 20, 2006 I have to admit I've been avoiding the blog optimization topic for a long time. I'm not particularly fond of blogs for SEO (define) purposes. In my opinion, most SEO firms use blog optimization as a buzz phrase and... See more

By Shari Thurow | November 20, 2006 I have to admit I've been avoiding the blog optimization topic for a long time. I'm not particularly fond of blogs for SEO (define) purposes. In my opinion, most SEO firms use blog optimization as a buzz phrase and solution for every Web site. I find it odd to see competitors list blog optimization in their proposals without looking at the big picture. As an SEO expert, I probably have the minority opinion. However, I understand why SEO professionals like blogs. The blog software currently available is preformatted, making it easy for anyone with limited design skills to create a decent-looking blog. Of course, no one can avoid the SEO hype about RSS and link development opportunities. In spite of my somewhat negative opinion of blog sites, one thing is true: I know how to optimize this type of site. But you'll find my approach is very different from others'. Take a Step Back I have a different perspective about blogs than most SEM (define)/SEO firms... See less

See this at: clickz.com| Added on 11/20/06

By Shari Thurow | February 28, 2005 Link development has long been a cornerstone of a successful search engine optimization (SEO) programs, yet few search engine marketers do the process correctly. With free-for-all (FFA) link farms and poor Web... See more

By Shari Thurow | February 28, 2005 Link development has long been a cornerstone of a successful search engine optimization (SEO) programs, yet few search engine marketers do the process correctly. With free-for-all (FFA) link farms and poor Web rings polluting search results, how do Web site owners know which SEM companies to avoid, and which are legitimate? This column addresses some basic guidelines for successful link development. It will help Web site owners avoid common sales pitches from unethical SEMs. Link Development 101 At a basic level, a link counts as a vote. If a Web site owner finds content on a site is particularly useful and informative, he'll link to that site. As both a Web developer and graphic designer, I always visit and purchase from stock photography and digital image Web sites. Therefore, I have a page on my site that links to the stock photography sites I use most. I link to these sites because I find their content to be useful. One might think if a site... See less

See this at: clickz.com| Added on 11/20/06

By Shari Thurow | November 8, 2004 Link development is one of the most overlooked components of a successful SEO (define) campaign. Web site owners can put all the keywords they wish on a page and develop a search-engine friendly navigation scheme.... See more

By Shari Thurow | November 8, 2004 Link development is one of the most overlooked components of a successful SEO (define) campaign. Web site owners can put all the keywords they wish on a page and develop a search-engine friendly navigation scheme. But without a well-planned link-development campaign, search engine visibility is short term. Today, some tips and guidelines on creating and maintaining a successful link-development campaign. What's Link Popularity? Link popularity is the number and quality of links pointing to a single URL. A site's home page usually has the highest link popularity because site owners tend to link to home pages rather than deeper content. Click-through popularity used to a measure the number of clicks to a URL and how long a visitor stayed on a site after she clicked from an SERP (define). If she clicked on an SERP link and continued to view the site, she found the information she searched for and didn't need to return to the SERP to view other Web sites.... See less

See this at: lorelle.wordpress.co...| Added on 11/13/06

Search engines honor links to your site highly as part of their search engine page rank system. This gives special powers to links that you need to understand. Links can go to a specific post or article on a website or blog, or to the main page of... See more

Search engines honor links to your site highly as part of their search engine page rank system. This gives special powers to links that you need to understand. Links can go to a specific post or article on a website or blog, or to the main page of the site or blog. Links work in four ways: outgoing links, incoming links, intrasite links, and blogroll links. We’ll also look at another growing trend in more powerful linking, trackbacks. We’ve talked about the power of linkability for SEO page ranks, but the power of links is much more than that. Let’s examine these to understand the power of the link. Outgoing Links Outgoing or external links are links which you post on your site to link to sites outside of your website. These are also known as referers, as you are referring someone to a site. I think of these external links as recommendations. If it is on your site, you are recommending that site to your readers. This is where the power comes in. By recommending an external site or web... See less

See this at: google-success.com| Added on 11/13/06

Google Success - SEO SEM tips and articles to get top rankings in Google. Search engine Optimization and Marketing.

Google Success - SEO SEM tips and articles to get top rankings in Google. Search engine Optimization and Marketing. See less

See this at: amit2110.wordpress.c...| Added on 11/13/06

Jump to Comments Every website owner wants business from their website, they want to generate more exposure and more revenue from internet with minimum effort being put in at search engine optimization. Yes! It certainly is an ideal situation but you... See more

Jump to Comments Every website owner wants business from their website, they want to generate more exposure and more revenue from internet with minimum effort being put in at search engine optimization. Yes! It certainly is an ideal situation but you could get into problems in promoting your website on internet, if it’s not ethical promotion. Search engines continue to be the main source for surfers looking for information on the web, where all kinds of searching are done by consumers or online users from where website owners get their bigger share of traffic. In the current term, most popular search engines are Google, Yahoo and MSN where millions of searches are done everyday for many different things. These search engines have their particular guidelines for website owners and webmasters which help in rankings of websites at search engines. These guidelines are very important for every website. Best technique to promote your business at internet is web promotion or search engine... See less

See this at: searchenginewatch.co...| Added on 08/29/06

Sort by date sounds like a great idea, but there are big problems with dates on the web. Some web servers report incorrect dates or no dates at all. For instance, Go's engineers estimated in 1998 (back when the search engine still existed) that only... See more

Sort by date sounds like a great idea, but there are big problems with dates on the web. Some web servers report incorrect dates or no dates at all. For instance, Go's engineers estimated in 1998 (back when the search engine still existed) that only 70 percent of web servers returned the correct date, while 20 percent reported the current date, regardless of when the page was created or changed. The remaining 10 percent of the time, the web servers reported no date at all. Northern Light also found similar problems, as outlined in this article: Northern Light Adds Search Functions, Freshens Index. Still, date sorting is a nice feature to have, and one that many professionals want. When you choose the option, they list pages with newer dates first. At MSN Search, you'll find this option on the advanced search page. Use the "Sort equally relevant results by" box. Keep in mind that often when people want to sort by date, they are often trying to get the latest information on a news topic.... See less

See this at: sitemaps.blogspot.co...| Added on 08/29/06

Posted by Vanessa Fox The way we generate the descriptions (snippets) that appear under a page in the search results is completely automated. The process uses both the content on a page as well as references to it that appear on other sites. One... See more

Posted by Vanessa Fox The way we generate the descriptions (snippets) that appear under a page in the search results is completely automated. The process uses both the content on a page as well as references to it that appear on other sites. One source we use to generate snippets is the Open Directory Project, or ODP. Some site owners want to be to able to request not using the ODP for generating snippets, and we're happy to let you all know we've added support for this. All you have to do is add a meta tag to your pages. To direct all search engines that support the meta tag not to use ODP information for the page's description, use the following: Note that not all search engines may support this meta tag, so check with each for more information. To direct Google specifically from using this information to describe a page, use the following: For more information, visit the webmaster help center. Once you add this meta tag to your pages, it may take some time for changes to your... See less

See this at: mattcutts.com| Added on 08/28/06

Excellent proper SEO / SEM example.

Excellent proper SEO / SEM example. See less

Highlights: In the last week someone wrote and said “I want you to talk about SEO, and don’t give me any of that crap about good content.” I’m going to beg to differ.

See this at: sitepoint.com| Added on 08/09/06

Search engine crawlers follow HTML text links. If you provide good, search engine-friendly internal HTML text links within your site, crawlers will likely follow those links. If any of your web pages' URLs change, use server-side redirects to send... See more

Search engine crawlers follow HTML text links. If you provide good, search engine-friendly internal HTML text links within your site, crawlers will likely follow those links. If any of your web pages' URLs change, use server-side redirects to send search bots using the old link to the new URL. Instead of allowing search engine crawlers (or web site visitors!) to find dead links, create server-side redirects, perhaps using .htacess and mod_rewrite techniques, that will automatically take search engines to the new URLs. On the server side, use a 301 code for permanently moved files and a 302 code for temporarily moved files (assuming that your host allows you access to such settings; many do not). If you're not able to use server-side redirects, create a web page for each changed URL to inform search engine crawlers and visitors that the web page has moved temporarily or permanently, and provide a link to the new page. If there is no new URL, then be sure to provide a link to your... See less

Highlights: If your application is judged to be one of the best, you and your charity win a share of over $160,000 in awards. » To find out more visit www.DevelopWithoutBorders.com