Edited By Kenyatta D. Pious For the first time in fashion history, an extensive apparel line is truly an extension of music. The graphic design elements of pop star Gwen Stefani’s Harajuku Lovers brand--manufactured, marketed and distributed by...
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Edited By Kenyatta D. Pious For the first time in fashion history, an extensive apparel line is truly an extension of music. The graphic design elements of pop star Gwen Stefani’s Harajuku Lovers brand--manufactured, marketed and distributed by California-based Jerry Leigh--were inspired by songs on her debut solo album, the multiplatinum Love. Angel. Music. Baby. But you won’t find Stefani’s name or picture on a Harajuku Lovers hangtag. “This is not about putting out a couple of pieces or licensing a name,” says Andrew Leigh, President of Jerry Leigh. “Gwen wanted to establish Harajuku Lovers as a brand, as a lifestyle statement. Many celebrities with lines do not have a sense of style. For them it’s about deal points and money. Gwen is so unusual. She has an instinct about style. This is a unique integration with her music.” | Accessible (retailing from the high $30s to the $90s), basics-driven (t-shirts, sweatshirts, intimates, hats, belts, backpacks, etc.) and everyday wearable for... See less 
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