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The Guy Kawasaki Book List

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› This is a list of books authored by Guy Kawasaki, the legendary evangelist.

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The Art of the Start

The Art of the Start

See this at: guykawasaki.com| Added on 11/03/05

When you get pregnant, you read What to Expect When You're Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start. This book is a weapon of mass construction. My goal was... See more more

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Rules for Revolutionaries

Rules for Revolutionaries

See this at: guykawasaki.com| Added on 11/03/05

This book explains how to create products and services and introduce them to the marketplace. The intended reader is anyone who wants to catalyze innovation and change. Many large companies have used the book to re-energize their product development... See more more

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Selling the Dream

Selling the Dream

See this at: guykawasaki.com| Added on 11/03/05

If you do one thing right in your career, you can live off your reputation for a long time. The thing I did right is evangelize Macintosh, and though I am nothing compared to Jesus and the disciples, I did put secular evangelism on the map. This book... See more more

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The Macintosh Way

The Macintosh Way

See this at: guykawasaki.com| Added on 11/03/05

This book was my first child. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. I look back at it now and think that the writing is crude and simplistic.... See more more

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How to Drive Your Competition Crazy

How to Drive Your...

See this at: guykawasaki.com| Added on 11/03/05

In my career at Apple, I had to do battle with two magnificent enemies: IBM and Microsoft. Not that my side necessarily won, but at least I learned how to be a royal pain in the ass. I found out that I liked the underdog role, so I studied the... See more more

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Hindsights

Hindsights

See this at: guykawasaki.com| Added on 11/03/05

This book is departure from my usual "business book" approach. I wrote it during a painful personal time when my wife and I were considering a divorce. I found myself wondering, "Surely, other people have been there and done that... what's their... See more more

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The Computer Curmudgeon

The Computer Curmudgeon

See this at: guykawasaki.com| Added on 11/03/05

This was a work of pleasure-and very few books are. Consider it a wink between my readers and I. In this book I define the terms that computer users encounter-and I provide the real definition. For example, "Apple marketing: the largest group of... See more more

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Database 101

Database 101

See this at: guykawasaki.com| Added on 11/03/05

At the time I wrote this, I was helping a company called After Hours Software sell a personal information manager (PIM) called TouchBase. Thus, this book is for the computer novice who is trying to understand how a database works and what can be done... See more more

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