The supermarket is changing. On the shelves next to familiar brands of bread, milk, and coffee, there are new brands of organic milk, organic bread, and organic coffee. Once dismissed as a fad, “organic” has entered the nation’s consciousness and...
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The supermarket is changing. On the shelves next to familiar brands of bread, milk, and coffee, there are new brands of organic milk, organic bread, and organic coffee. Once dismissed as a fad, “organic” has entered the nation’s consciousness and marketplace. To be sure, organic farming still represents a tiny fraction of the agricultural pie. Organic fruits, vegetables, dairy products, and meats represent about $18.5 million per year in Oregon’s agricultural economy, while the whole value of that economy in 2004 was about $4.1 billion. Yet as consumers have become more sophisticated about food and more wary of pesticide residues, the market for certified organic products has grown by 20 percent or more each year since 1990. The organic market may be a niche, but it is a profitable and growing niche that already has had a large influence on the nation’s agricultural community as a whole. The hard line between “organic” and “conventional” agriculture is getting softer. More and more,... See less
Highlights:
The organic market may be a niche, but it is a profitable and growing niche that already has had a large influence on the nation’s agricultural community as a whole. The hard line between “organic” and “conventional” agriculture is getting softer. More and more, conventional farmers are