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Added on 09/29/06
The podcaster of the year told an audience of 1,000 at the Podcast Expo in Ontario, California Friday that Apple's iTunes software was the best thing and the worst thing that ever happened to podcasting. Leo Laporte, founder of the TWIT network of...
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The podcaster of the year told an audience of 1,000 at the Podcast Expo in Ontario, California Friday that Apple's iTunes software was the best thing and the worst thing that ever happened to podcasting. Leo Laporte, founder of the TWIT network of podcasts, said Apple (AAPL : 76.98, -0.03, 0.0% ) made podcasts accessible to millions by developing software that made it easy to download the show. However, the association of Apple and its iPod product with podcasts is confusing to many consumers, Laporte said, and has limited audience growth. "Is podcasting the right name, given also Apple's asserting it owns the word 'pod' and is it good for Apple to be a monopoly in this?" he asked during his keynote to standing room only audience of more than 1,000 in the Ontario, Calif. Conference Center. Laporte said he's now calling his 13 shows, "netcasts." "People understand the idea of a 'cast," and they also know the Net," Laporte added. "Our job is to grow the audience, and to make Netcasts... See less
Highlights:
"Is podcasting the right name, given also Apple's asserting it owns the word 'pod' and is it good for Apple to be a monopoly in this?" he asked during his keynote to standing room only audience of more than 1,000 in the Ontario, Calif. Conference Center.