See this at: comscore.com| Added on 04/16/09

a Global Internet Information Provider comScore is a marketing research company that provides marketing data and services to many of the Internet's largest businesses.

a Global Internet Information Provider comScore is a marketing research company that provides marketing data and services to many of the Internet's largest businesses. See less

See this at: twitip.com| Added on 03/06/09

How do you track what links are being clicked on on Twitter? Today Hendry Lee (follow him at @hendrylee) shares some tips on how to do it. Much of Twitter is about communication with your peers and meeting new people. I’ve seen many social media... See more

How do you track what links are being clicked on on Twitter? Today Hendry Lee (follow him at @hendrylee) shares some tips on how to do it. Much of Twitter is about communication with your peers and meeting new people. I’ve seen many social media marketers claim that in fact conversation is the only thing that matters in Twitter. I won’t go into detail about it in this post, but no matter what people say, marketers can only track numbers. And without tracking, there is no way to measure how effective social media is to your business. Based on the latest data from Hitwise, Twitter still continues to grow despite outages and other issues. Nielsen reported in October 2008 that Twitter is growing as much as 343% in 12 months. Twitter’s growth and the ability to drive traffic via Twitter is two different things, but Jason Calacanis, for instance, blogged that Twitter was sending over 20,000 people a month to his web site Mahalo.com. With that, I bet all marketers, webmasters and publishers... See less

See this at: hootsuite.com| Added on 02/19/09

HootSuite is the ultimate Twitter toolbox. With HootSuite, you can manage multiple Twitter profiles, add multiple editors, pre-schedule tweets, and measure your success. HootSuite lets you manage your entire Twitter experience from one easy-to-use... See more

HootSuite is the ultimate Twitter toolbox. With HootSuite, you can manage multiple Twitter profiles, add multiple editors, pre-schedule tweets, and measure your success. HootSuite lets you manage your entire Twitter experience from one easy-to-use interface. Creating an account is easy. Enter your Twitter username and password, and add a profile for each Twitter account you wish to manage. Got more than one tweeter per profile? Add multiple editors. Then get going! Post live or pre-schedule tweets. Check stats and analytics right from the dashboard. Search Twitter for keyword information. Reply @ and Direct Message the folks in your conversation. Do all this and more from one fantastic interface. More about HootSuite's features: Got a bunch of people who tweet for your organization? As an admin, add multiple editors for each HootSuite profile. Each editor has a unique HootSuite login, so you don't need to share the profile's main Twitter password. Add as many profiles as you like.... See less

See this at: thesocialorganizatio...| Added on 02/14/09

Activity Metrics * Pageviews * Unique visitors * Members * Posts (ideas/threads) * Number of groups (networks/forums) * Comments & Trackbacks * Tags/Ratings/Rankings * Time spent on site * Contributors * Active contributors * Word count * Referrals *... See more

Activity Metrics * Pageviews * Unique visitors * Members * Posts (ideas/threads) * Number of groups (networks/forums) * Comments & Trackbacks * Tags/Ratings/Rankings * Time spent on site * Contributors * Active contributors * Word count * Referrals * Completed profiles * Connections (between members) * Ratios: Member to contributor; Posts to comments; Completed profiles to posts * Periods: By day, week, month, year * Frequency: of visits, posts, comments Survey Metrics * Satisfaction * Affinity * Quality and speed of issue resolution * Referral likelihood * Relevance of content, connections ROI Measurements * Marketing/Sales * Cost per number of engaged prospects (community vs. other initiatives) * Number of leads/period * Number of qualified leads/period * Ratio of qualified to non-qualified leads * Cost of lead * Time to qualified lead * Lead conversion * Number of pre-sales reference calls (to other customers) * Average new revenue per customer * Lifetime value of customers *... See less

See this at: themashazine.com| Added on 02/14/09

I attended five social media, intranet or other online media conferences this year. I met some hundred experienced media managers, online directors, software providers or consultants. And I asked every single one of them (if I talked to them more... See more

I attended five social media, intranet or other online media conferences this year. I met some hundred experienced media managers, online directors, software providers or consultants. And I asked every single one of them (if I talked to them more than three or five sentences), how they measure the ROI of their 2.0 intiatives and what business cases they used to get their funding. Some mentioned ROC – Return of Change, some took the low costs as an argument for not caring about revenues, others took detours with more or less complex thought experiments, others use a lot of opportunity costs in their reasoning (what would you loose if you are not among the first movers). That’s not really surprising. But actually – it is surprising, Businesses do run on money, they need to make more than they spend, so why could they be so relaxed in measuring success? Im am afraid, that they are not. Maybe some initiatives have been started without business case or roi calculation, but they will... See less

See this at: thesocialanalyst.com| Added on 01/27/09

The Social Analyst

The Social Analyst See less

See this at: twitemperature.com| Added on 01/05/09

What is Twitemperature? Twitemperature is a gauge telling you whether you're hot or cold on today's topics of concern. How does it work? Twitemperature ignores meaningless points of measure like number of followers and number of people you... See more

What is Twitemperature? Twitemperature is a gauge telling you whether you're hot or cold on today's topics of concern. How does it work? Twitemperature ignores meaningless points of measure like number of followers and number of people you are following, and instead focuses on what you're actually saying, now. We poll your last several hundred tweets and score what you're saying against what everyone else is saying in current hot conversations on Twitter and elsewhere. See less

See this at: alenty.com| Added on 12/18/07

Alenty will help you understand how your visitors use your website, interact, share information etc. Our tools revolution web 2.0 analytics, by providing a new depth of analysis: * Commitment ratio of your visitors (propensity to share information) ... See more

Alenty will help you understand how your visitors use your website, interact, share information etc. Our tools revolution web 2.0 analytics, by providing a new depth of analysis: * Commitment ratio of your visitors (propensity to share information) * Community efficiency (percentage of auto-generated audience) * Real exposure to messages (banners, product list within a page, etc.) * Automatic analysis of Ajax pages Click here to find out more on our business solutions! See less

See this at: dialego.com| Added on 02/19/08

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See this at: hitslink.com| Added on 07/12/08

Website statistics and site access tracker that offers many detailed statistics and reports.

Website statistics and site access tracker that offers many detailed statistics and reports. See less

See this at: quantcast.com| Added on 01/22/08

Quantcast is the only open internet ratings service. We provide advertisers with audience profiles for millions of websites and services. We invite publishers to participate and demonstrate the unique value of their audiences. The service is free to... See more

Quantcast is the only open internet ratings service. We provide advertisers with audience profiles for millions of websites and services. We invite publishers to participate and demonstrate the unique value of their audiences. The service is free to everyone. See less

See this at: iwebtrack.com| Added on 07/12/08

Why iWebTrack | Track and monitor the activities of every individual visitor to your website, visitor system information, advertising campaigns, conversion tracking, and graphical statistics with the fastest growing web analytics provider in North... See more

Why iWebTrack | Track and monitor the activities of every individual visitor to your website, visitor system information, advertising campaigns, conversion tracking, and graphical statistics with the fastest growing web analytics provider in North America and the U.K. Read More | Key Features | Observe Visitors & Trends Monitor the activities of every individual to your website, view graphical web stats and analytics, visitor system information, and traffic/buying trends. | Improve ROI Track and analyze the performance of all of your online initiatives, search engine results, and marketing campaigns with iWebTrack's enterprise-level web analytics. | Track Campaign Effectiveness Fine-tune your pay-per-click advertising campaigns and easily identify the difference between PPC searches and natural results - and their resulting conversions. | Website and Traffic Monitoring iWebTrack can also monitor your website and send you an e-mail or text message if your website ever goes down or when... See less

See this at: omniture.com| Added on 12/29/06

Web Analytics and Online Business Optimization Platform

Web Analytics and Online Business Optimization Platform See less

See this at: quividi.com| Added on 02/22/08

The Automated Audience Measurement Solution for Digital Signage / - Mesure d'Audience Automatisée - Accueil

The Automated Audience Measurement Solution for Digital Signage / - Mesure d'Audience Automatisée - Accueil See less

See this at: sitemeter.com| Added on 12/29/06

Counter and Statistics Tracker

Counter and Statistics Tracker See less

See this at: buzzm.worldbank.org| Added on 09/11/07

It is hard to make sense of the amount of information available on the web today, yet it is critical to listen and engage. We developped the BuzzMonitor, an open source application that "listens" to what people are saying about the World Bank across... See more

It is hard to make sense of the amount of information available on the web today, yet it is critical to listen and engage. We developped the BuzzMonitor, an open source application that "listens" to what people are saying about the World Bank across blogs and other sites in order to help the organization understand and engage in social media. After receiving positive feedback about the application and seeing how many organizations are struggling to make sense of online conversations, we decided to release it as a packaged, open source application. We think it is a good, affordable tool for non-profit organizations, NGOs, foundations and think-tanks to see and hear what people are saying about them, their programs and understand the perception around important issues. See less

See this at: google.com| Added on 12/29/06

Urchin 5 analyzes traffic for one or more websites and provides accurate and easy-to-understand reports on your visitors - where they come from, how they use your site, what converts them into customers, and much more. If you have content behind a... See more

Urchin 5 analyzes traffic for one or more websites and provides accurate and easy-to-understand reports on your visitors - where they come from, how they use your site, what converts them into customers, and much more. If you have content behind a security firewall or on an intranet or internal network that prevents you from using the Google Analytics service, Urchin 5 software is for you. Available in French, Spanish, Swedish, Portuguese, Italian, English, and Japanese, Urchin 5 software is offered exclusively through Google Analytics partners. See less