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Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising... See more » Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different | advertising media. Your ad must be built around the ADVANTAGES of the product and designed to APPEAL to the specific customers who will BENEFIT from your offer! Since you MUST spend advertising dollars in order to make money in the mailorder business be sure you spend WISELY and with CONFIDENCE. RETAIN all advertising information, brochures, sales letter, catalog, etc., you receive. USE THE IDEAS from this information as a guide in formulating your various advertising programs! There are thousands of top mail order products to choose from, more than you can every use so choose the right ones for your programs! If the product or service can't stand the Truth do not advertise it...Don't handle it! Truth in advertising is a must! Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE AND EASY TO REMEMBER! When you find the item that is a mail order "HIT", repeat your ads on the product in a number of magazines and other productive advertising media in order to PYRAMID YOUR PROFITS TO THE MAXIMUM! Advertising cost divided by inquiries = Ad cost per inquiry! Advertising cost divided by orders = Ad cost per order! Orders received divided by readership = percent of response! Number of pieces mailed + by orders received = Percent of return! Continuously use the simple formulas (above) so you will know who your advertising dollars are paying off! Ad to find new Products: "Calling all manufacturers, importers and suppliers ... We will feature and sell your new products in our catalog ... Send your information, sample products and programs to.....!" Test the position of your ads in the various Media! Test one ad against another on the same offer! Make your sales letters friendly, clear, simple and to the point! Your potential customers are more interested in themselves than in your product, consequently your ads and sales letter must be directed toward their point of view and their self-interests! Make them want your product because it will benefit them or will do the job better for them! Powerful attention getting words include: Free, Amazing, Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy, Fortune, Now, New, How-to! You must put yourself in the place of your prospects and know how they feel, think and react to your ads! If "you" were the customer would your ads persuade "you" to buy? Your Ad must have a strong headline! It must tell the prospect what to do, such as: Order Now! Rush $5.00! Use order form and reply envelope! Act Now! Action words that urge the prospect to order. Explain with simple words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY! What the product will do for them. Use believable testimonials. Appeal to their reason and get their confidence, then use a powerful close. You can get the order! Repetition is one of the secrets of making a lasting impression on the memory. Use coupons in some of your ads! Since Suspense is a strong force in advertising, consider entering the name of your product toward the end of your ad! Most everyone wants prestige, confidence, money, security, advancement, leisure time, good health, popularity, less worry, happiness, success, more time, recognition, improvement, business ownership, independence, more knowledge, satisfaction, savings ... Appeal to your prospects... use such appeals in your ads! Quality, usefulness, reasonable price, up-to-date, and appealing to the sight are points to stress! Make no misleading claims about your products. Review the many ads presented in leading mail order sales magazines advertisers. Make note of the many attention getting words and phrases that catch your eye and cause you to read the rest of the ad! Use these same words in your own See less »

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From the list : Advertising by minataukari

good information and tips on advertising

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