Artificial Insite

It’s hard to think of any other device that’s enjoyed the level of exposure and hype that Apple found in the launch of the first iPhone. Who could forget it? Everyone got to be a gadget nerd for a day; even those completely disinterested in technology seemed to come down with iPhone fever. But the original device was still far from perfect: its limited capabilities (especially in the 3G department), high price of entry, and the small number of countries in which it was available kept many potential buyers sidelined. Until now — or so Apple hopes.