In contemporary consumer culture, we are constantly confronted with brands and branding. Within this sea of look-a-likes, the importance of the individual becomes more pertinent than ever. Now the message is no longer: follow the...
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In contemporary consumer culture, we are constantly confronted with brands and branding. Within this sea of look-a-likes, the importance of the individual becomes more pertinent than ever. Now the message is no longer: follow the herd, but: move amidst the her with your own personal flair. This collection provides individuals with an opportunity to collectively create their own branding. enclosed you receive: * necklace (which is about 5" at the widest point) * needlepoint needle + threads * needle threader * practice templates * directions
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