Be It Ever So Homespun, There’s Nothing Like Spin
Description:
If the package does its work, then the food inside doesn’t actually have to be organic, only organic-ish. The right cues on a package free mass-market consumers from doing any homework, said Elizabeth Talerman, a branding analyst....
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Highlights:
Greenwashing, it seems to me, can also describe a pervasive genre of food packaging designed to make sure that manufacturers grab their slice of the $25 billion that American shoppers spend each year on natural or organic food. As...
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