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Benefits of OpenID for Relying Parties

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* Expedited customer acquisition: OpenID allows user to quickly and easily complete the account creation process by eliminating entry of commonly requested fields (email address, sex, birthdate), thus reducing the friction to... See more » * Expedited customer acquisition: OpenID allows user to quickly and easily complete the account creation process by eliminating entry of commonly requested fields (email address, sex, birthdate), thus reducing the friction to adopt a new service.
* Outsourcing authentication saves costs: As a relying party you don’t have to worry about lost user names, passwords, a costly infrastructure, upgrading to new standards and devices. You can just focus on your core. From research the average costs per user for professional authentication are approximately 34 euro a year. In the future you will pay a few cent per authentication request (transaction based).
* Reduced user account management costs: The primary cost for most IT organizations is resetting forgotten authentication credentials. By reducing the number of credentials, a user is less likely to forget their credentials. By outsourcing the authentication process to a third-party, the relying party can avoid those costs entirely. * Your customers are demanding user centric authentication: User centric authentication gives your customers comfort. No registration hassle and low barriers of entry to your service. Offering UCA to your customers can be a unique selling point and stimulate user participation.
* Thought leadership: There is an inherent marketing value for an organization to associate itself activities that promote it as a thought leader. It provides an organization with the means to distinguish itself from its competitors. This is your chance to outpace your competitors.
* Simplified user experience: it's at the end of the list because that's not the business priority. The business priority is the benefit that results from a simplified user experience, not the simplified user experience itself.
* Open up your service to a large group of potential customers: You are probably more interested in the potential customers you don’t know, versus the customers you already service. UCA makes this possible. If you can trust the identity of new customers you can start offering services in a minute.
* The identity provider follows new developments: When a new authentication token or protocol is introduced you don’t have to replace your whole infrastructure.
* Time to market: Due to legislation you are suddenly confronted with an obligation to offer two factor authentication. UCA is very easy to integrate and you are up and running a lot quicker
* Data sharing: If the identity provider also offers the option to provide additional (allowed) attributes of the end-user you don’t have to store all this data yourself. If for example I go on holidays for a few weeks I just update my temporarily address in stead of calling the customer service of my local newspaper!
* Quickly offer new services under your brand: If you take over a company or want to offer a third party service under your brand/ infrastructure UCS makes it much easier to manage shared users. How much time does this take at the moment…
* Corporate image: As SourceForge states they also offer openid support to join the web 2.0 space and benefit from the first mover buzz. Besides adding a good authentication mechanism provided by a trusted identity provider could add value to your own service. Like adding a trust seal of your SSL certificate provider.
* The first one i.e. for the end user (which is definitely very vital but happy end users is a site owner benefit as well).
* They tend to miss direct benefits to them. Today they get only those users whom they solicit but miss on those who are solicited by other similar businesses like them. OpenID brings extra traffic to their website without spending that extra effort.
* No more multiple registrations for end user. As per the published data (my personal behavior is in line with it) says - Over 50% of the visitors to a website give up and go elsewhere when they realize that they will have to sign up.
* End User stickiness - If people come back to a site they don't visit often and See less »

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benefits, openid, relying party, sso

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Benefits of OpenID for Relying Parties

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