Easy-going fashion and relaxed elegance for todays home find new expression in this distinctive collection of classic hand-knotted designs. Known today as Nourison, the company that the Peykars founded in 1980 is now the world's...
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Easy-going fashion and relaxed elegance for todays home find new expression in this distinctive collection of classic hand-knotted designs. Known today as Nourison, the company that the Peykars founded in 1980 is now the world's leading and most diversified producer and importer of handmade area rugs. Together, in 1980, the Peykars took these insights and began to turn them into an outstanding success in a wholesale operation with a new and highly focused business philosophy. The palette of natural earth tones is enhanced by a special wash for a beautifully subtle touch and a rich range of color. Those years provided the brothers with truly invaluable experience in understanding the needs and supply and merchandising issues that confronted retailers who depended on traditional importers and replenishment strategies.
At that time, the Peykars saw a promising future in wholesale because they were able to bring in large assortments of rugs that had not been readily available before. They sought to create new merchandising possibilities with truly programmed handmade collections. "Our strategy is simple and consistent," observes Alex Peykar. From classic Tibetan weaves to hand-knotted wool and silk Chinese carpets, from museum quality flatweaves to sumptuously hand-finished power loom designs, Nourison rugs offer a unique combination of beauty, craftsmanship, and value in virtually every price and construction category. Hand-spun yarns, made exclusively from 100% New Zealand wool, create a uniquely opulent texture. The new company worked on the assumption that delivery was going to be the foundation of long term success. About Nourison In the 1970s, Paul, Edmund, Alex, and Steven Peykar first became involved in the carpet and area rug business at the retail level, operating a store in Westbury, Long Island. Initially, the company was called Noury and Sons, in honor of the family patriarch, Noury Peykar. Their strategy was to address the retailer's most vital concern - always having the right rug, in the right color and design, when they needed it. Most recently, the company has introduced several collections of luxury broadloom, which have been enthusiastically received by retailers and consumers throughout the United States. Features: - Hand-knotted - 100% Wool handspun yarn - Special wash to enhance color appearance - Available in the following sizes: 2'3" x 8', 3'9" x 5'9", 5'6" x 8'6", 7'9" x 9'9", 8'6" x 11'6", 9'9" x 13'9" Recommended Care: -We highly recommend using a reputable cleaner for your rug; do not wait for annual cleaning if spill or stain occurs -Woolite or other compatible Carpet Cleaner recommended ONLY for cleaning (use of any other cleaning solvent will void the Nourison warranty) -Apply Woolite with a soft bristle brush, rinsing the water, and extracting with a vacuum or extractor -Dry by air or low temperature hair dryer -There is no guarantee that these methods work and should be used as a guideline only Note: Please be aware that actual colors may vary from those shown on your screen. Recognized throughout the home fashion community for the range and exemplary quality of its assortments, the company has achieved a conspicuous leadership position in the market through an aggressively innovative approach to product development. "We look at the market to see what other companies are doing, and then we do something different - we focus on creating new opportunities. Accent rugs may also not show the entire pattern that the corresponding area rugs have. " At present, Nourison supplies more than sixty distinctive collections to prominent retailers and design houses throughout the world. Additionally, rugs 8' x 10' and larger may ship Truck Freight.
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