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(Business 2.0) - Paul Johnston is deeply grateful to Marc Benioff. Johnston's Seattle-based startup, Entellium, has won hundreds of contracts against Benioff's Salesforce.com and other competitors since it moved from Malaysia 18...
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(Business 2.0) - Paul Johnston is deeply grateful to Marc Benioff. Johnston's Seattle-based startup, Entellium, has won hundreds of contracts against Benioff's Salesforce.com and other competitors since it moved from Malaysia 18 months ago, and its revenues grew fivefold in 2005. But what Johnston really likes is not having to sell companies on the concept of letting an outsider host their customer-relationship management software: Benioff, the software-as-a-service pioneer, has already evangelized the idea for him. "I sometimes joke that 10 percent of Salesforce.com's marketing budget goes to us," Entellium's CEO says. "We strongly believe that the second mouse gets the cheese." To some degree, that's always been true in tech. After all, Microsoft's entire business was built on fast-following. Even today's hottest Internet companies were started on the heels of like-minded competitors: Google followed Overture in paid search, for example, and MySpace came late to the social-networking party.
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And Adelson and Rose recently landed $2.8 million from investors including eBay founder Pierre Omidyar and Netscape co-founder Marc Andreessen.
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