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The social shopping space is hotting up, but that’s no bad thing - unlike generalized social bookmarking sites, these things actually have a business model. The start-up costs are low, there’s a tried and tested path to...
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The social shopping space is hotting up, but that’s no bad thing - unlike generalized social bookmarking sites, these things actually have a business model. The start-up costs are low, there’s a tried and tested path to profitability and there’s enough room in the market to support multiple players. No surprise, then, that newcomer DealBundle is having a go. From the site: DealBundle is a social shopping community created and supported by members. These members find, save and share shopping deals and offers they find anywhere on the internet. Members easily aggregate these deals to a personal shopping space called a “DealBundle”. This “DealBundle” has its own URL, profile, RSS feed and can be shared by email to up to 100 friends. DealBundle joins Wists, Kaboodle, StyleHive, MyPicklist (launch imminent!), Zlio (headed to the US soon) and many others vying to improve the online shopping experience. Using a browser plugin, you can bookmark deals from anywhere on the web - what’s more, the plugin grabs the description, an image and other relevant data automatically. Personally, I’d prefer a bookmarklet to a plugin, but I’m told that may be in the works. I also think it should be much simpler to post a deal - you can submit reams of information about a deal, but this makes for a lot of work. DealBundle is also trying out a tentative revenue sharing scheme - trusted members can insert their affiliate IDs from services like Commission Junction and receive 100% of the referral fee for those products. This is a good first step, but they need to make it much simpler. Ideally, you shouldn’t need to enter an affiliate ID - the rev share should be handled internally, and made available to all reputable users with perhaps an 85% cut (that may not be feasible, but the point is that it shouldn’t be 100%). What next? Blog widgets are the obvious next step, and I’m told these are already in development. If these were coupled with a rev share scheme as I suggested, users would have a strong motivation to promote their deal-lists on blogs and social networks.
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(But since you get $1 free, it doesn’t actually cost you anything.)
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