Competitive Intelligence Basics
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The mission of Woodlawn Marketing Services is to provide expert marketing research, competitive intelligence, and business and marketing planning skills in order to help organisations and individuals realise their true potential....
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The mission of Woodlawn Marketing Services is to provide expert marketing research, competitive intelligence, and business and marketing planning skills in order to help organisations and individuals realise their true potential. An organisation thrives when it discovers, develops, and delivers what its stakeholders want - not just customers - in the form of winning business strategies. Developing winning business strategies relies on making informed choices, which requires the availability of reliable, relevant and timely information. The purpose of competitive intelligence is to make sense of the vast amounts of data available about the environment, about competitors, and about markets. It is a key component of the organisational intelligence framework for an agile corporation (see the 'The Agile Corporation' White Paper).
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Highlights:
According to The Futures Group survey, eighty-two percent of USA companies with revenues over $10 billion have an organised CI system.
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