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Desktop Publishing - Creating a Tri-Fold Brochure

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Desktop Publishing is a modern printing process that uses personal computers and design software to create and edit layouts for producing all kinds of materials including reports, books, magazines, brochures, flyers, and... See more » Desktop Publishing is a modern printing process that uses personal computers and design software to create and edit layouts for producing all kinds of materials including reports, books, magazines, brochures, flyers, and newsletters. Modern day graphic arts communication benefited from the development of paper, block printing and inks for writing of the past. The Gutenberg Press in Germany was a significant invention in the history of printing that preceded inventions and innovations in photography and photo copying as steps that lead to the modern technologies that are utilized today for desktop publishing. Desktop Publishing allows a computer user to have access to traditional printing processes. Though this electronic medium offers the personal computer users greater access to creating printed materials, there is still a need for a student to understand the importance of applying basic design fundamentals such as space, texture, color, line elements, balance and rhythm to a design layout. Each technological innovation attempts to improve upon existing technologies and processes. It is important to understand the origin of terminologies and protocols in desktop publishing to better appreciate their significance. Though the modern personal computer allows an individual to produce an printed materials, the quality of that product will depend on an understanding of the elements and principle of design. Elements and Principles of Design [TOP] There are some basic rules and guidelines in desktop publishing that provide the graphic designers with options for creating and producing attention-grabbing effective visual products. A well designed layout must do what it is intended to do, be well organized, and effectively communicate a message to its target audience. Elements of Design * Lines: Connects points to form a visual image. Lines may be used to create patterns, convey an emotion, or describe a personality. Lines can also be used to design shapes that can be used as a universal language in communications, for example our alphabet. * Shapes: Shapes are connecting lines that have dimension (height and weight). The three basic shapes are the square, circle, and triangle. Universal Images * Mass: The amount of space between or around objects. Mass is really noticed when there is too much white space in a design or when items are cluttered in a design. * Texture: An image of feeling visually. The look or feel of a surface. * Color: A powerful tool used to grab attention and enhance your design. Color adds dimension to a design. Color may also disguise your intended message when used inappropriately. See less »

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2 color brochures, 2 color printing, 4 color brochures, 4 color printing, brochure design, brochures, business printing, flyer printing, four color brochures, full color brochures, full color flyersSee more »

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Desktop Publishing - Creating a Tri-Fold Brochure

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