The outer packaging is red because “it’s fun, it pops.” A touch of pink is meant to add playfulness, she said, the teardrop shape of the bottle is the classic statement and the silver-colored, saucer-shaped top “brings in the...
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The outer packaging is red because “it’s fun, it pops.” A touch of pink is meant to add playfulness, she said, the teardrop shape of the bottle is the classic statement and the silver-colored, saucer-shaped top “brings in the modern appeal.” Her licensee, P&G Prestige Products, is entering the celebrity sweepstakes with Aguilera and has studied the category with the kind of thoroughness that the Cincinnati-based consumer products behemoth hopes will propel it to the head of the class. David LaChapelle filmed the scent’s print and TV commercials in Los Angeles. Created with the P&G fragrance team together with International Flavors & Fragrances, Aguilera started working on this fragrance while on her last tour.
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