I love this because its natural meaning non-toxic and not tested on animals. It works great and comes in different colors. It's also cheaper than other natural mascaras out there. I think i get mine from whole foods for about $11 which is about the same price as any brand you would get in a dept store but without all the toxic ingredients.

I work at Whole Foods and we just got this new line in... I am in love with the mascara!! Lots of lift, darkens my lashes, looks fantastic, and doesn't flake. It's been very difficult finding a natural mascara that doesn't flake - this has me super excited!!