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Gibberish, Gabble and Twaddle: Behave, Get Linked or Get Lost

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The new landscape Google has created with its new data center, nicknamed "Big Daddy", just became a lot clearer. Matt Cutts recently shared some very valuable comments on the new data center and Google's new algorithm. Matt Cutts... See more » The new landscape Google has created with its new data center, nicknamed "Big Daddy", just became a lot clearer. Matt Cutts recently shared some very valuable comments on the new data center and Google's new algorithm. Matt Cutts says Google crawlers can now do a better job in crawling pages that deserve to be crawled and determining which Web sites are not worth the crawl. The cold and hard reality of Google's new data center and algorithm change is sending chills down many webmaster's spines and for many the chill can easily turn into a deadly flu for their Web sites. Discussions on “Big Daddy” have been very active on the popular webmaster forums and it is very clear that many are being hurt by the new data center. According to the recently available information those are the ones that don’t deserve to be crawled or indexed by “Big Daddy”. What if the webmasters of these undeserving web sites are the ones that played the game by the accepted rules a few years ago? Now they have to change every link and every page on their Web sites just to have their Web site being worthy of a crawl by Google’s crawler. A few years back many webmasters joined all kinds of reciprocal link programs because they were important to get a decent position in Google’s search results. Today, participation in a reciprocal link program can have your Web site disappear from Google’s search results and makes it undeserving of being crawled. There was no comment, we can recall, from Google at the height of the reciprocal linking period that such linking partnership was not approved. Participation in link programs many years back is having an effect on a web site’s listing in Google today, according to our understanding of Mr Cutts comments. Mr Cutts also said in a reply to webmaster’s complaint that the reason for his Web site not being fully indexed was the lack of links pointing to it. Hello! Reciprocal linking is out, it is dangerous for sites to link to new sites without PR and it is also dangerous to buy a text link unless it has a “nofollow” attribute. How can a new Web site have even the smallest chance at all of being included in Google’s search results? There is an increased possibility that a Web site filled with gibberish, gabble and twaddle could be seen as full of great content and deserving to be crawled just because the “right” Web sites mention it on their pages (without the “nofollow” of course). How is that quality? Shouldn’t Google focus on improved artificial intelligence to be able to find the best information that is out there instead of trying to get some sense out of trillions of senseless links? Google is in a controlling position over organic search engine traffic and changes in algorithm will affect many webmasters, but are they the ones that should be hurt? Shouldn’t Google give webmasters, that once played by their “unofficial” rules, some additional information and adjustment time instead of only giving informal remarks on an employee’s personal blog during the change process. Those remarks were often harder to understand than comments from a central banker. Google is a great search engine and most users assume it’s better today than it was a year ago - but is it really so? According to the recent remarks Web sites that have the “right” links pointing to it and lots of them will most likely be listed in the user’s search results. How can the user know he is getting the best available search results based on the most recently available information? The answer is simple: he doesn’t know. He assumes Google is delivering to him the best results. If the user knew the link calculations and filtering that takes place before he gets the search results delivered to him then he would likely get a second opinion from another search engine. Google could do a lot more to improve the search experience for the user, but that isn’t probably Google’s only goal today. They have to deliver to their shareholders, the media and prevent clever webmasters from learning how their search results are calculated. It is possible that it is in Google’s best interest to deliver low quality organic search results, but that is not what the average search user is looking for and certainly not what he is expecting from Google. The way we see it Google has taken a leaf out of China’s book and started a censorship program on the Internet. Google’s influence on the lives of those using the Internet to conduct their business is an all consuming one. It is almost impossible to be found online if you are not in Google. From the small web publishers perspective it seems Google has chosen to make it almost impossible to start a business online without a huge amount of money and knowledge of how to get and provide “good” links. Is linking really the right way to measure the quality of a Web Site? Do we want the world’s largest search engine to censor it’s results to the point that it is not the content that really matters but the company you are in? We admire Google and if there is one company we would trust for overseeing the entire World Wide Web it would be Google, but we know there must be another way for Google to help webmasters reach an understanding of how Google sees the future of the Web. Webmasters want, just as well as Google, to adapt to the Web’s changes, but they have to know which rules to play by at any given time instead of waiting painfully for changes in algo, data centers and crawlers and while doing so trying all they can to find out what to do and what will work. One slip in doing so can mean an end to their Web business, for awhile. For those not familiar with the blog of Matt Cutts, a Google employee, a close look at his timeline of the changes in Google's algorithm and data center is worth the long reading. See less »

Tags:

crawler, google, links, pagerank, search, spider

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This piece of text is discussing recent changes in Google's search.

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Gibberish, Gabble and Twaddle: Behave, Get Linked or Get Lost

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