The Google logo — that scrap of oddball typography — is perhaps the most famous piece of graphic design in the world today. Milton Glaser’s "I 'Heart' New York" may have a prior claim, and the Coca-Cola script, the Nike tick (or...
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The Google logo — that scrap of oddball typography — is perhaps the most famous piece of graphic design in the world today. Milton Glaser’s "I 'Heart' New York" may have a prior claim, and the Coca-Cola script, the Nike tick (or swoosh) and the Mercedes roundel undoubtedly enjoy greater global "penetration" (to use the aggressive language of marketing), but for the web-surfing millions, the Google logo occupies a position of unrivalled prominence. Google’s corporate value is staggering. Despite a recent dip in their stock-market value, Google’s financial gigantism places it alongside some of the biggest corporations in the world. Odd then, that it should have a folksy logo that looks more like a school project than the mark of a global corporation. And a logo that changes with astonishing frequency, too.
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