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Google: Master of Space and (Now) Time

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Google recently launched its Calendar service, and the response has been mostly positive. But those who just see it as a new competitor to Outlook (or any other calendar app) are missing the point. Its tight integration with the... See more » Google recently launched its Calendar service, and the response has been mostly positive. But those who just see it as a new competitor to Outlook (or any other calendar app) are missing the point. Its tight integration with the Web, its ability to link in with Google Maps, its ability to automatically sense events in Gmail and its incredible ease of use—check out the Quick Add feature if you're looking for a "gee whiz!" event of the day—put it head and shoulders above the competition. But the feature (as reported by Charlene Li of Forrester) that's really going to break new ground is its upcoming open API. And it's a lot more than a doorway to cool hacks: It's a brilliant marketing move by Google, the first glimmer of an emerging digital ecosystem at work, and perhaps yet another indicator that Microsoft is becoming increasingly irrelevant. Google's Map API has allowed anyone with a bit of imagination and some programming knowledge to take control of physical space through some pretty cool applications. Intrepid hackers have created everything from Virtual Tourism sites where users can tour the world via the Google Maps interface to applications that show the physical locations of Xbox Live users to guides to free university content, housing-finder maps combined with Craigslist, and even local news tied to your ZIP code. But this is just the tip of the iceberg—one quick trip over to Google Maps Mania will be enough to convince even the staunchest of naysayers that there's some pretty cool stuff going on. But if Google Maps has made Google the ubiquitous Master of Space, Google Calendar is going to make it the Master of Time as well. As Li points out in her post, the forthcoming open API will allow us to use the networked power of Google's calendar to take control of a whole host of time-based events. She uses the example of a hair salon scheduling appointments, but I've been thinking of a few other applications that combine both Google Calendar and Google Maps: See less »

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