Grapevine : The New Art of Word-of-Mouth Marketing
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I bought this book with great anticipation as it promised to reveal real new techniques in word of mouth advertising. I was even more excited as I read the first couple of chapters but after that it proved to be nothing more than...
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I bought this book with great anticipation as it promised to reveal real new techniques in word of mouth advertising. I was even more excited as I read the first couple of chapters but after that it proved to be nothing more than case studies and advertisement for his BzzAgent business. However, I will say I did walk away with new insight on word of mouth with some ideas, one of which sparked an idea for my website that drove more traffic to my novel on Amazon.com. I was hoping for more detailed how to techniques than case studies but maybe if I combine this book with other buzz marketing and word of mouth marketing and guerilla marketing books I'll come up with a comprehensive plan that works well. Jeff Rivera Author of FOREVER MY LADY on Amazon.com Comment | Was this review helpful to you? (Report this)
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