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HOllywood Hills Entrepreneur Sam Nazarian

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Interview by Caroline Ryder Entrepreneur Sam Nazarian may be just 29, but his Midas touch is already more finely tuned than most. Since launching his first business aged just 20, Nazarian has created some of SoCal's trendiest... See more » Interview by Caroline Ryder Entrepreneur Sam Nazarian may be just 29, but his Midas touch is already more finely tuned than most. Since launching his first business aged just 20, Nazarian has created some of SoCal's trendiest hang-outs, including the clubs Shelter and Prey, Yu Restaurant & Lounge in Santa Monica, the Viceroy hotels in Santa Monica and Palm Springs. In a move that will "profoundly affect Southern California's social scene", Nazarian's SBE Entertainment Group recently announced an exclusive contract with acclaimed designer Philippe Starck to develop a host of new entertainment destinations in the area. But he isn't just about the bottom line n Nazarian believes in giving back too, and is a supporter of the newly formed Society of Young Philanthropists, which aims to inspire local youth to contribute to society. We met with Nazarian at his sumptuous home (formerly owned by J Lo) in the Hollywood Hills. How do you balance all your different interests? Good question! I work 16 hours a day, six or seven days a week. Every company I started has its own president COO, CFO and we've just got to manage their growth. I also have a great team around me. What's the most valuable lesson that you've learned about business? Having a good team. I think that it's important. And being authentic to every project that you do, as in understanding the marketing, the demographic and really picking a niche in every project, whether it's a new film, the location of a club, a hotel or real estate. Whatever it is, if you're making a movie or building a building, it's the same thing. You need a great foundation. And really having the infrastructure around you and team members who have 20/30 years experience in their field. Letting people flourish without hindering their ability to perform in their field. You're very young to have achieved this kind of success: have you found your youth has been a help or a hindrance as a businessman? It can be a hindrance when people first meet you. But I think pretty quick, they realize that we have a great vision. Youth can be a benefit, an added value, because many people want to be around a growing company, one where everything hasn't been set in stone. They can be part of something from the ground up. I started real young, so in many cases people don't believe my age. Ultimately when people get to know me, they realize that there is a lot more depth to me than is reflected by just my years. Were you always older than your years? Yes. Being youngest of four, I always wanted to be independent and I tended to put myself around a lot of older people. I was always in love with business when I was young. When I was 13 I used to lie to people and say I was 16 and 17. When it was spring break and winter vacation, I would work in delis. I just loved the thrill of working. That's what got me excited. When my friends were going off to summer camp, I was cleaning the floors of my father's factory. I loved it. I just loved getting the check. I always wanted to do it on my own so I never really got an allowance. I was always involved in some hustle. The nightclub scene is incredibly fickle n how do you stay ahead of the game? A city like New York lends itself to having a lot of clubs because it's geared towards a downtown. LA is different because it's a mixture of communities, from the beach to Hollywood and Downtown. The zoning means that every community has a center, surrounded by residential areas. So there isn't one driving area of force in Los Angeles, apart from maybe the Sunset Strip or Ocean Avenue. But LA doesn't have a Soho or meatpacking district or a Chelsea. A lot of people come here and have a concept they think will work, but they soon realize it doesn't. Things like the outdoors component, valet, and an understanding of the strict licensing laws are important. On Sunset Strip there are only two nightclubs that have dance licenses. The reason those licensing laws are so tough is because the homeowner communities here are very powerful compared to New York or London. For the most part, life in See less »

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HOllywood Hills Entrepreneur Sam Nazarian

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