How do you track what links are being clicked on on Twitter? Today Hendry Lee (follow him at @hendrylee) shares some tips on how to do it. Much of Twitter is about communication with your peers and meeting new people. I’ve seen...
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How do you track what links are being clicked on on Twitter? Today Hendry Lee (follow him at @hendrylee) shares some tips on how to do it. Much of Twitter is about communication with your peers and meeting new people. I’ve seen many social media marketers claim that in fact conversation is the only thing that matters in Twitter. I won’t go into detail about it in this post, but no matter what people say, marketers can only track numbers. And without tracking, there is no way to measure how effective social media is to your business. Based on the latest data from Hitwise, Twitter still continues to grow despite outages and other issues. Nielsen reported in October 2008 that Twitter is growing as much as 343% in 12 months. Twitter’s growth and the ability to drive traffic via Twitter is two different things, but Jason Calacanis, for instance, blogged that Twitter was sending over 20,000 people a month to his web site Mahalo.com. With that, I bet all marketers, webmasters and publishers will agree that they should take a very serious look at Twitter, especially if they want to tap into new source of audience and engage those users as part of their marketing activities.
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