The following areas shall be inspected: a. Code consistency. Basic errors in the code will affect how search engines will treat the site. b. Broken links. These may stop search engines to crawl/index the site further. c. Tags....
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The following areas shall be inspected: a. Code consistency. Basic errors in the code will affect how search engines will treat the site. b. Broken links. These may stop search engines to crawl/index the site further. c. Tags. Items are taken in to account by search engines and should be present. These should contain important keywords. d. Meta-tags. There should be present and contain important keywords following certain rules. e. Research most popular keywords. Often companies target keywords/phrases that are not the most frequently entered on the web. Finding out and targeting right keywords/phrases will increase number of visits. f. Keyword density. This is a fine art of search engine optimization. The right proportion of keywords on the page will influence rankings. This relates not only to body text, but also to all other invisible elements (tags, styles), even to images names, link names and URLs! g. Design features. It is important: * how easy it is to find information on the website * how easy it is to navigate the website * how quick the sites response is * how aesthetically appealing the website is. h. Dynamic content indexing. Search engines are not indexing dynamic pages well in certain conditions. If particular products/services featured on the website are accessed only via search facility or generated dynamically these should be considered to included onto site maps or the integrated doorway pages (static introductory pages) should be created for them. i . Analyze competition. Strong and weak point of the direct competition shall be analyzed in order either: * To adopt the strong points * To capitalize on weak points * To improve the sites and make it better than competition * To make site different, interesting, compare to competition. j . Target audience. The target audience / area / market segment to be defined. The site shall be evaluated if it appeals to the target audience.
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