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Interview with Stan Wasserman, SNA Guru

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…i wrote this article for my column (”drinking from the fire hose“) in Competitive Intelligence Magazine, V8, N1, February 2005 - published by the Society of Competitive Intelligence Professionals (www.scip.org)… SEEING... See more » …i wrote this article for my column (”drinking from the fire hose“) in Competitive Intelligence Magazine, V8, N1, February 2005 - published by the Society of Competitive Intelligence Professionals (www.scip.org)… SEEING RELATIONSHIPS AT 36,000 FEET – SOCIAL NETWORK ANALYSIS “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication.” Western Union memo, 1876 Social network analysis (SNA) is not a synonym for online social networking (sorry, no acronym). For those who have spent time reviewing the innumerable online networking sites that have popped up on industry like legwarmers on an 80’s band, this might feel familiar. However, SNA is a very different matter and it should be on all CI professionals’ radar. To understand the primary difference between online social networking and SNA, consider this analogy. You board an airplane, chat up a fellow passenger (while examining an hermetically sealed sandwich), discover interesting new and mutual contacts, and agree to connect later to make introductions. That’s networking. Add a web browser, a cumbersome sign-up process and a legal longeur, and you’ve got online social networking. Companies in this space include LinkedIn, Tribe, Ryze, Friendster and others with equally cute names. Major applications for online social networking revolve around personal and professional relationships (aka sex and money). Now imagine that you’re an air traffic controller – able to see not only those two passengers waiting desperately for soda refills, but all other passengers on every other plane grounded and in air en route to and from your hub. You are able to see possible relationships and connections between myriad passengers and dynamic patterns amongst flight routes, the entire topology. Add a few advanced degrees, complicated software, puzzling jargon and unique methodologies for analysis and you’ve got social network analysis (SNA). Major applications for SNA range from anti-terrorism and the study of infectious disease outbreaks to corporate relationship mining and anthropological research (aka war, sex and money). TECHNOLOGY ENABLES ANALYSIS Interest in SNA has grown substantially in recent years because cheaper technology makes complicated network analysis easier. Not only has the funding within the private sector increased for new SNA-oriented software companies, but also SNA principles are finding their way into mainstream vehicles ranging from journalism and law enforcement to internet search and anti-spam technology. If there is one strong contemporary evangelist for SNA, it is Dr. Stan Wasserman. Currently, Stan is Rudy Professor of Sociology, Psychology, and Statistics at Indiana University and also serves as chief scientist for Visible Path, an enterprise SNA vendor. He is the co-author of ‘Social Network Analysis: Methods and Applications,’ the definitive textbook on social networks. What follows are highlights from our conversation. See less »

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ci, sna

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From the list : Social Network Analysis by pedrofmsantos

Entrevista com um guru de ARS, com referência à inteligência competitiva

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Interview with Stan Wasserman, SNA Guru

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