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Starting Monday evening, Google's hundreds of thousands of AdWords advertising clients could learn the number of times Google (GOOG : 389.36, -1.54, -0.4% ) believes their ads were the subject of click fraud. The goal is for...
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Starting Monday evening, Google's hundreds of thousands of AdWords advertising clients could learn the number of times Google (GOOG : 389.36, -1.54, -0.4% ) believes their ads were the subject of click fraud. The goal is for Google advertisers to get their first, real look at the scope of the click fraud problem and how it directly impacts them, according to Shuman Ghosemajumder, Google' business product manager, trust and safety. The truth, or at least how Google sees it, could be a powerful weapon in Google's favor, Ghosemajumder said. Internet search engines and their advertisers disagree about the amount of click fraud that occurs. Consumer and business advocacy groups plus independent researchers maintain advertisers have been overcharged as much as $1.3 billion and that nearly 15% of all clicks are fraudulent. "Google, Yahoo (YHOO : 26.95, +0.01, +0.0% ) and MSN (MSFT : 24.22, +0.22, +0.9% ) are stonewalling on click fraud, to their own and others' detriment," said Chuck Richard, an analyst with Outsell, Inc., an Internet marketing and analysis provider. Outsell released a study last week suggesting click fraud is rampant. In contrast, Google, Yahoo Inc. and other major Internet search engines believe they have the problem under control. "We are being very transparent so people get a sense of the real scope of the problem," Google's Ghosemajumder said. "Before, only tech savvy advertisers could do this kind of a sophisticated analysis to get an idea of how many clicks we filtered. This is first time all advertisers can see the precise number of invalid clicks we're filtering for them at any one time."
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Highlights:
Consumer and business advocacy groups plus independent researchers maintain advertisers have been overcharged as much as $1.3 billion and that nearly 15% of all clicks are fraudulent.
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