Internet voice upstart Jajah announced a service Wednesday that will give smartphone users single-click access to low-cost international calls without requiring that the user possess an international phone plan. Jajah, which was...
See more »
Internet voice upstart Jajah announced a service Wednesday that will give smartphone users single-click access to low-cost international calls without requiring that the user possess an international phone plan. Jajah, which was funded by Sequoia Capital and Globespan Capital, introduced a system in September that reroutes international calls on mobile phones to the Internet (see Sequoia's Skype Challenger and Please Hold for Jajah Mobile). That system used SMS (short message service) to download a software program to the phone. The program then rerouted the mobile call to Jajah’s web site, mobile.jajah.com, where the call was placed on the Internet. The new system does the same thing except it eliminates the need for a software download. Users go to Jajah’s mobile web site using their smartphone and make the call in the same way a user would make a PC-based call. Users of mobile Jajah can click on the names in their address books to initiate the calls, hence the one-click access. Many mobile carriers, particularly in the United States, require that subscribers pay for an international calling plan before they can make calls outside the country—and the cost of the calls is added to the monthly fee. VoIP companies such as Jajah offer discounted rates on international calls and no monthly fee. One Million Served Jajah executives say that more than a million people have registered for its service since it launched early in 2006. In its marketing the Mountain View, California-based company tended to highlight the system’s ease of use to set it apart from Skype, which tended to be more popular among the technically savvy. Its initial slogan was: “If your grandmother can Google, she can Jajah.” The smartphone system seems to be a bit of a detour since most smartphone users tend to utilize their devices for business. “It is consistent with our ease of use push because it makes calls easier to make for business people, and of course the calls are cheaper so they get the best of both worlds,” said Don Thorson, Jajah’s vice president of marketing. The VoIP market has grown increasingly competitive over the last year. Since Jajah launched a year ago, well-funded companies such as Rebtel, which got $20 million from Benchmark Capital and Index Ventures, and Truphone, which took in $23.4 million from Wellington Partners, have entered the fray (see Rebtel Snags $20M First Round and Truphone Snags $23.4 Million). Where cost saving was once the competitive differentiator, innovation and ease of use have rapidly pushed to the top of the customer check list.
See less »
Kaboodle will send you a newsletter and updates from your friends. You can unsubscribe at any time. Kaboodle does not sell or share your email address or personal information with anyone.
Kaboodle requires all users to provide their real date of birth as both a safety precaution and as a means
of preserving the integrity of the site. You will be able to hide this information from your profile if you wish.
Added by 1 people