Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Marketing Metrics: 50+...

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Amazon.com: Marketing Metrics: 50+ Metrics Every Executive Should Master: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein: Books
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From the list : Things I Can't Live Without by alan_rothstein

This is a good supplemental marketing book.

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