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Martela News 2008

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The Tree design Eero Aarnio The Tree is a space divider designed by Professor Eero Aarnio to be unveiled at the Milan Furniture Fair. Intended for restaurants and other public spaces, the Tree is also a sculpture, and will surely... See more » The Tree design Eero Aarnio The Tree is a space divider designed by Professor Eero Aarnio to be unveiled at the Milan Furniture Fair. Intended for restaurants and other public spaces, the Tree is also a sculpture, and will surely find its way into private homes, just as many other products designed by Professor Aarnio have done. The Tree is made of techno-recyclable polyethylene. Professor Eero Aarnio describes the birth of the Tree as follows: "The Tree is like many other products I have designed part functional object, part sculpture. It functions as a space divider and a decoration, of course, but clever users will surely find other uses for it, such as a coat rack. "For me, the tree has always been the tree of paradise. Someone once wondered why it doesn't have any apples, but that is something we should ask Eve about." This tree also bears fruit, as the proceeds of each Tree are used to plant four fruit trees in the Peruvian Andes as a part of World Vision Finland's regional development project to fight and prevent erosion. Professor Eero Aarnio The Finnish designer Eero Aarnio (b.1932) is one of the great innovators of modern furniture design. In the 1960s, Eero Aarnio began experimenting with plastics, vivid colors and organic forms, breaking away from traditional design conventions. His now iconic plastic creations include the Ball (1963), the Pastil (1968), and the Bubble (1968) chairs which echo the pop culture and spirit of their time. Many of Aarnio's works are included in the world's most prestigious museums, including the Victoria and Albert Museum in London, MoMA in New York and Vitra Design Museum in Weil am Rhein. | Contact Martela: Leena Puttaa-Sollo, Marketing Manager Martela Oyj Takkatie 1 FI-00370 Helsinki, Finland tel. +358 (0)10 345 5246 fax +358 (0)10 345 7150 e-mail: leena.puttaa-sollo@martela.fi Martela is Finlands largest provider of furniture for public spaces. The Office business unit manufactures workstation furniture and the Surroundings business unit manufactures furniture for lobbies and other public premises. Martela Oyj is the parent company of the Group. Martela has production plants in Finland at Nummela, Kitee and Raisio and abroad in Bodafors, Sweden and Warsaw, Poland. In 2006, Martela employed an average of 626 people, of which approximately 501 work in Finland. Martelas consolidated revenue totalled EUR 119.7 million in 2006. The company was established in 1945 and it was listed on the stock exchange in 1986. See less »

Tags:

coat rack, minimal, natural, space divider, space dividers, trees

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Comments (2)

From the list : claudia7950's Wish List by claudia7950

Simply love these trees!

From the list : Different Strokes by paws72

Thanks to rmarga

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Martela News 2008

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