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Mobile Phone Applications Should Meet Necessity of Customers

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Lifestyle adaptations have developed so much with technology and necessity that practically everyone and anyone now own a wireless device. These mobiles are today not only used for making phone calls but also for text messaging... See more » Lifestyle adaptations have developed so much with technology and necessity that practically everyone and anyone now own a wireless device. These mobiles are today not only used for making phone calls but also for text messaging and as portals for communication, entertainment, organization and gathering of information. This is why, it is necessary for practically everyone to have a mobile phone around them at all times. Today, different operating systems use various popular mobile applications in different categories like travel, lifestyle, health, security, entertainment, business and professional. It has been found that with the implementation of these applications, the way people live, work and manage lives have indeed changed. And this is what makes life easier and more convenient for them to live. Statistics show that over 60% of employees in modern businesses use mobile phones at work, about 20–40% use laptops while less than 20% of them use PDA. With an increase in mobility, professionals today need useful mobile applications like Documents To Go, Agendus and eWorks. These applications help these people stay in touch with clients, colleagues, their office and partners. One important point to remember before mobile applications is to understand the user. Mobile users are divided into three behavior groups; the ‘repetitive now’ user who repeatedly looks for the same information like repetitive checking of weather or stock quotes. These users like subscription based services/applications like ‘The Weather Channel’ where it is easy to access updated information. The ‘bored now’ is the next group that have too much time on their hands who look for entertaining applications like Bookworm, Face Warp, UltralM Pro or mix of games like Sudoku gold, Solitaire 4Pack and others. These people are usually found on trains, sitting on cafés or waiting in airports. The ‘urgent now’ people are those who want specific, fast information like the location of a shop or directions to an office. Applications used here are Sob Traveler, MobiTrack 2007 or VITO Smart Map which help travelers maintain communication while navigating to their destination. Thus, it can be seen that mobile applications have opened numerous possibilities to people in all spheres of life. However, they prove to be useful if and only when they fulfill the need of the consumer whenever required. This is why mobile applications have to be devised and used according to the needs and requirements of customers. See less »

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Mobile Phone Applications Should Meet Necessity of Customers

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