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Carrying around a copy of 2x4's "it is what it is" invites a lot of rubbernecking. And for every bright red book carried in public, I know there's four other sets (blue, yellow, gray, pink) of inquisitive passersby wondering "What...
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Carrying around a copy of 2x4's "it is what it is" invites a lot of rubbernecking. And for every bright red book carried in public, I know there's four other sets (blue, yellow, gray, pink) of inquisitive passersby wondering "What is that?" The short answer is that it's a lot more that what it is. This visual history limns the closet spaces and corners of 2x4's design process--unearthing throwaways, puzzles, case studies, wrong turns, right turns, demographies and stray thoughts to show how design can defamiliarize, reacquaint and enhance the experiences of everyday life: walking, reading, seeing, being.
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