The Super Bowl of Advertising Of the fifty-nine commercials shown, thirty advertisers paid FOX the $2.4 million price tag for a thirty second spot. The ads were run before, during and shortly after the football game which, by the...
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The Super Bowl of Advertising Of the fifty-nine commercials shown, thirty advertisers paid FOX the $2.4 million price tag for a thirty second spot. The ads were run before, during and shortly after the football game which, by the way, took place between The New England Patriots and The Philadelphia Eagles. This year's 2005 Super Bowl Advertisers on FOX included: AmeriQuest Mortgage Company Anheuser-Busch: Budweider, Bud Light, Budweiser Select, Branding Bubblicious Buena Vista Pictures' The Pacifier Cadillac CareerBuilder.com Cialis Cosentino Degree Emerald Nuts' "They're Kind of Hard to Share" FedEx Kinko's Ford: Mustang, Truck Frito-Lay GoDaddy.com Heineken Honda: Ridgeline Truck Mastercard MBNA McDonalds MGM Studios' Be Cool Michelob Microsoft Search Napster NFL Network Novartis Ciba Vision O2optix Olympus Paramount Pictures Pepsi / iTunes Pizza Hut Quizno's Silestone Quartz Surfacing: Dennis Rodman Sony Pictures' Hitch Staples Subway Tabasco Toyota: Hybrid 20th Century Fox' Robots Universal Pictures Univever Verizon Wireless Visa Volvo XC90 V8 / Virgin Galactic Space Travel Warner Brothers: War of the Worlds, Sahara, The Longest Yard, Constantine, Batman Begins While more than a handful made our "Best of 2005" list, only a few get the Rugged Elegance "Inspiration" nod. Who was behind creating these gems? The Healthy Not one single commercial aired on Super Bowl Sunday can be categorized by "Rugged Elegance" as healthy. Thank God there was a healthy, competitive game going on in between all the ads. Emerald Nuts of California had potential with their product. But their message did not convey anything about "health" -- even though a report came out at the end of last year that almonds are one of seven foods recommended in a diet that will help you live longer. The Adventuresome Volvo and Heineken win in this category. Volvo and Virgin's Richard Branson offer their audience a trip to Space. The seven-seater "SUV" is compared to the rocket ship Branson was flying in the ad. Euro RSCG Worldwide in New York deserves the credit, as well as Volvo and Virgin, for creating their Super Bowl ad called "Rocket." For details about this global advertising and marketing agency network, go to: www.EUROSCG.com In the one-and-only Heineken commercial on Sunday Brad Pitt stars along with his apartment security guard, a cashier at Ron's Market, Bob the clumsy photographer, thousands of crazed media people and Styx. We're not sure if the paparazzi watching Pitt from his high-rise apartment is after the University of Missouri Advertising Major "alum" or the six pack of Heineken he buys at the package store. Pitt makes an adventure out of his quest, which has the paparazzi and the audience fooled. The Styx song Renegade added the perfect beat before Pitt's three lines speaking on his phone with a mystery person. Pitt says: Hey, what you doin? Ya, were still on. Hey, can you come pick me up? Mr. Pitt, you all have us curious. Since this commercial will never be seen again in the U.S., American wants to know. Was it your beautiful wife, Jennifer Aniston ringing you up? By the way, you have good taste in beer. Kudos go to Wieden + Kennedy ad agency in Amsterdam, The Netherlands, where Heineken is based, as well as David Fincher, who directed the spot. Fincher also directed Pitt in Seven and Fight Club. Speaking of beer, the Budweiser ad that had two skydivers left alone in a plane when the pilot unexpectedly jumped out after a Bud-Light six pack gets high adventure marks, as well. Funny but tragic, if their audience takes it literally. The first parachutist goes for it. The second freaks out and won't do it. No one saw it coming that the pilot would go after the six pack of Bud Light thrown out of the plane as enticement to get the second guy to jump. Too bad the pilot wasn't wearing a parachute. While Anheuser-Busch paid for the commercial, DDB in Chicago, a unit of DDB Worldwide Communications Group, deserves the kudos for having created this creative "Skydiver" ad. Congratulations go to Creative Directors John Hayes, Patrick Knoll, Steve
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