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Joan Stewart interviews Marcia Yudkin (A one-hour tele seminar available on Audio CD and/or as a Text Transcript) You will learn: * How to reach hundreds and thousands of people without media gatekeepers * How to reach your target...
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Joan Stewart interviews Marcia Yudkin (A one-hour tele seminar available on Audio CD and/or as a Text Transcript) You will learn: * How to reach hundreds and thousands of people without media gatekeepers * How to reach your target audience without using the media or spamming * How to post your news release on industry portals—for free * The benefit of using discussion groups where media people often lurk * How to reach “e-fluential” people who aren’t in the media but can help you * The do’s and don’ts of posting news releases at your web site * How to write news releases so they’re picked up by the search engines * Where to find a free trial service that will tell you which keywords are searched for more often * Why unfamiliar product names in news releases are more important than generic names * Where to find industry portals * Tips for getting the best placement on search engines * What to look for when hiring a company that will help give you good search engine placement * The best site that explains how to get listed high in search engines * How to use a news wire to get your news releases to the media * Marcia’s 4 favorite news release distribution services * The danger of buying a database of media e-mail addresses * How to compile your own media database list * 4 ways to find e-mail addresses for the media * The best media directory for finding the media’s e-mail addresses * Where to find the directory—for free * How to find out the best way to send a news release—by phone, mail, e-mail or fax * What you can find by nosing around at media web sites * What to look for in printed magazines * How to find a reporter’s e-mail address if it isn’t at the media outlet’s web site. * 3 sneaky ways to track down a media person’s e-mail addresses * How to find e-mail addresses of freelance writers * How to get links to your web site * How to promote yourself in your signature file * The value of the “one line zinger” in your signature file * The advantage of a pitch letter over a news release * Marcia’s best tip for writing subject lines in e-mail pitches * What you must NEVER e-mail to the media unless you have permission * When to send a news release and when to send a pitch letter * How to customize your pitch letters Order your copy right now for $39.95 plus shipping & handling for the Audio CD or the instantly-downloadable Text Transcript or get them both for just $49.95!
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Audio CD Order the Audio CD $39.95 + s&h
Tags:
email address, free publicity, media, media event, news, news conference, news releases, online, public relation, public relations, search engines, web site
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