"Overcoming Inventoritis: Happy About Not Flushing Away Your Innovation Dollars"
Shop for it:
(added from 1 site)
Description:
What is the secret to getting better returns from your innovation dollars? Overcoming Inventoritis is important to anyone involved in innovation, whether a lone inventor selling a newly patented idea or a corporate innovator about...
See more »
What is the secret to getting better returns from your innovation dollars? Overcoming Inventoritis is important to anyone involved in innovation, whether a lone inventor selling a newly patented idea or a corporate innovator about to launch a new product line. Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of famous inventor Thomas Edison, the Worlds Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. A word of warning: If you are in the business of inventing, or bringing innovative ideas and products to market, be wary of following the great scientist and inventor Nikola Tesla who unfortunately suffered from inventoritis and died lonely and destitute. People with untreated inventoritis have an amazing ability to disrupt sound marketing processes, often impacting their career opportunities and any chance of venture success. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. Learn how to identify, manage and overcome the debilitating inventoritis condition and become an effective product marketer in the process. Table of Contents: * Introduction * Chapter 1. Inventoritis exposed * Issues * Functional definition of inventoritis * Inventoritis origins the light bulb as the symbol of ideas and innovation * Why is inventoritis a big issue? * Why do we need to deal with inventoritis issues? * How do we identify inventoritis in a company, organization or individual? * Chapter 2. Thomas Edison versus Nikola Tesla
See less »
Highlights:
eBook: $11.95 Paperback: $19.95 Discounted to ($16.96)
Tags:
book, innovation, innovator, inventor, inventoritis, investment, ip, manufacturer, marketing, patent, product development, product management, product marketing
Buy ithappyabout.info
Added by 1 people