"Overcoming Inventoritis: The Silent Killer of Innovation"
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What is the secret to getting better returns from your innovation dollars? Overcoming Inventoritis is important to anyone involved in innovation, whether a lone inventor selling a newly patented idea or a corporate innovator about...
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What is the secret to getting better returns from your innovation dollars? Overcoming Inventoritis is important to anyone involved in innovation, whether a lone inventor selling a newly patented idea or a corporate innovator about to launch a new product line. Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of famous inventor Thomas Edison, the Worlds Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. A word of warning: If you are in the business of inventing, or bringing innovative ideas and products to market, be wary of following the great scientist and inventor Nikola Tesla who unfortunately suffered from inventoritis and died lonely and destitute. People with untreated inventoritis have an amazing ability to disrupt sound marketing processes, often impacting their career opportunities and any chance of venture success. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. Learn how to identify, manage and overcome the debilitating inventoritis condition and become an effective product marketer in the process. Table of Contents: * Introduction * Ch1: Inventoritis Exposed * Ch2: Running the Numbers: Most Innovations Prove Worthless * Ch3: Inventoritis is Disruptive * Ch4: Toyota vs. Ford Motor in Lean vs. Mean * Ch5: Lessons from Toyota vs. Ford * Ch6: Innovation Audit: 3M, HP and Procter & Gamble * Ch7: Success from Innovation: 12 Ways to Overcome Inventoritis * Ch8: The Successful Inventoritis-free Innovation * Appendix A: Case Study: Thomas Edison vs. Nikola Tesla in the War of the Currents * Appendix B: Lessons from Edison vs. Tesla * Appendix C: Complete List of Thomas Edison's 1,093 United States Patents * Appendix D: Complete List of Nikola Tesla's United States Patents * About the Authors
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Paperback: $19.95 (with 15% discount only $16.96) eBook: $11.95
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