The Internet is a vast resource for service providers and shoppers alike. It is easier than ever to find the items you need online. Up to this point the most successful business model for the web has been store-front-less sales...
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The Internet is a vast resource for service providers and shoppers alike. It is easier than ever to find the items you need online. Up to this point the most successful business model for the web has been store-front-less sales and delivery. The web has been less successful for smaller local businesses that have a storefront and wish to draw customers. The good news is the World Wide Web is constantly evolving to accommodate the needs of its users. More people now use search engines in the same manner they referred to the yellow pages in the past. The search engines have become the ‘New Yellow Pages’ for online users. Statistics show that two-thirds of households perform an on-line search for a local product or service on a daily basis. This means people are making many of their local buying decisions even before they leave home. How do you position your business so that the locals searching for your service or product can find it online when they search? When people search the web for local businesses they typically either use: A. The keyword plus the town or city (imprinted polo shirts + Dallas) or (Italian Restaurant Phoenix Arizona). B. They also use the zip code and item together (80701 + air conditioning service). A real benefit in using the Market My Business service is the ability to tie up additional virtual real estate in Google search results. For example, if both your primary web site and your Market My Business profile show up in the top 10 natural listings, then your business owns 20% of the virtual real estate on the Google search page. Studies have shown that if your business has more than one listing on any given Google search results page that you have a 70% chance of getting your business in front of the client.
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